Business > QUESTIONS & ANSWERS > CHAPTER 9 NEW-PRODUCT DEVELOPMENT AND PRODUCT LIFE-CYCLE STRATEGIES | Download for quality grades | (All)

CHAPTER 9 NEW-PRODUCT DEVELOPMENT AND PRODUCT LIFE-CYCLE STRATEGIES | Download for quality grades | 100% correct answers |

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MULTIPLE CHOICE QUESTIONS 1. According to information presented in the text, _____________ is at the heart of Microsoft’s and Bill Gates’ innovation strategy. a. R & D b. the X-box c. th ... e Internet d. predatory pricing Answer: (c) Difficulty: (2) Page: 320 2. The product life cycle presents two major challenges. First, a firm must be good at developing new products to replace aging ones. Second, a firm must be good at: a. adapting its marketing strategies in the face of changing tastes, technologies, and competition as products pass through life-cycle stages. b. image building to ensure that products sell well. c. primary demand forecasting so product winners can be chosen rather than making poor investments with product losers. d. acquisition of other companies since this is the only real way to ensure new product success--go with what has worked in the past. Answer: (a) Difficulty: (2) Page: 322 3. A firm can obtain new products in two ways. First, it can develop them by using its own research and development department. Second, it can: a. steal them. b. get them through acquisition. c. transfer them between divisions. d. copy them. [Show More]

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