Oxford Cambrklge and RSA Friday 20 May 2022 - Afternoon GCSE (9-1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes

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SECTION A Answer all the questions. 1 A contract of employment is: A a diagram showing the formal lines of authority in a business B a formal document outlining the objectives of a business C ... a law that makes discrimination in the workplace illegal D a legal agreement between an employer and an employee Your answer [1] 2 Sam works as a human resources assistant for a large supermarket chain. What would be part of Sam’s job role? A Asking customers how their local store could be improved B Giving out free samples of a new range of fruit pies C Identifying the training needs of shop assistants D Reducing the price of vegetables reaching their sell-by date Your answer [1] 3 An entrepreneur is thinking of opening a restaurant in their local area. What is an example of qualitative market research data they could use? A The number of adults who live and work in the local area B The percentage of the population who eat out once a week C The preferences of local residents when eating out D The prices charged by local competitors Your answer [1] 3 © OCR 2022 Turn over 4 What is a disadvantage for a business of using digital communication? A It is a slow method of communication B Pictures and videos cannot be shared C The technology on which it relies can fail D Worldwide communication is not possible Your answer [1] 5 A furniture manufacturer’s marketing mix identifies: A how to reduce risk when selling its furniture online B the distribution channels for its tables and chairs C the quantity of wood and materials to reorder D which model of gaming chair customers prefer Your answer [1] 6 The directors of a public limited company have decided to reduce the size of the workforce to increase profits. Which stakeholder is most likely to benefit from this decision? A Customers B Employees C Owners D The local community Your answer [1] 4 © OCR 2022 7 A business requires job applicants to submit a CV rather than an application form. Which of the following is an advantage for the business of requiring a CV? A Applicants are less likely to leave out essential information B Applicants can explain why they are suitable for the job C It requires the applicant to provide the names of two referees D It shows an applicant’s ability to organise relevant information Your answer [1] 8 A store sells a range of alcoholic and non-alcoholic drinks. Nina, the owner of the store, is trying to decide whether to stock a new range of non-alcoholic herbal drinks. Which type of market research activity would help Nina make this decision? A Analysing data in the most recent census B Reading articles in specialist fine wine magazines C Studying the sales data for the store’s best-selling alcoholic drink D Trialling the new drinks in the store and monitoring sales Your answer [1] 9 Alex, a sole trader, opened a hair salon three years ago. He has recently changed the main objective of the business from ‘profit’ to ‘survival’. What would explain this change of objective? A The hair salon has already achieved its profit objective B The hair salon has gained a lot of new customers C The hair salon is experiencing intense competition D The hair salon is now an established business Your answer [1] 5 © OCR 2022 Turn over 10 An NHS hospital is concerned about the quality of its business communication. The quality of business communication is particularly important for the hospital because: A all of its communication is external B all of its employees have academic qualifications C it cannot afford to lose customers D it deals with lots of confidential informati [Show More]

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