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Social Media Technique

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Today’s social media trends rely on being relatable. To understand what your audience relates to, you’ll need to gather data. Social media should feel authentic but have concrete research. Wher... e can you gather data about your audience? You can start with information from your website via Google Analytics. Take notice of when your audience is most active, the posts they engage with, and their demographics. Facebook, Twitter, and Instagram’s integrated tools can also be a valuable source of data. You will need a business account to gain access to raw information about your engagement. One social media advertising tip for gathering data is to use a social media analytics tool like Hootsuite. These tools can simplify managing your social media account by monitoring your brand’s engagement, clicks, and reach. [Show More]

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