2 Examples of Global Marketing blunders - --Home Depot in China -Barbie store in China -4 Factors when Assessing External Environments in Global Markets - --Economic Analysis -Infrastructure and ... Technological Capabilities -Government Actions -Sociocultural Factors -4 Pillars of Economic Analysis - --Trade deficit/surplus -GDP -GNI -Purchasing Power Parity -It's better to operate in a country with a trade ________ and easier to enter international market in country that has trade ________ [Show More]
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