MKT 361 Exam 2 Questions and Answers High Level 2023
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Individual difference variables - -individual consumers differ in specific traits and behaviors -Personality - -a set of thoughts, emotions, intentions, tendencies, and behaviors that a person exhi... bits consistently (as they adapt to their environment) -Five-factor model approach - -a way to measure personality - combination of 5 traits - extroversion - agreeableness - openness to experience - stability - conscientiousness -extroversion - -how outgoing, talkative, sociable, and assertive a person is -agreeableness - -how trusting, good-natured, cooperative, and soft-hearted one is -openness to experience - -how intellectual, imaginative, curious, and broad-minded one is -stability/neuroticism - -how level-headed, stable a person is - avoids mood swings [Show More]
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