Summary - Public Relations-JMESI (JKO101) Test_Answered Correctly_2023.

As a manager of your HCMO, your commander has requested that you give an orientation to new trainees on media ground rules and attribution. Which one of the following statements accurately defines the so-called “backgrou ...

As a manager of your HCMO, your commander has requested that you give an orientation to new trainees on media ground rules and attribution. Which one of the following statements accurately defines the so-called “background” ground rule on attribution? A. The reporter may use material verbatim but may not identify the interviewee by name or title B. The reporter may use material verbatim but may not identify the individual, his or her title, or place of duty C. The reporter may attribute to anyone or any establishment D. The reporter may not attribute to anyone or any establishment Incorrect 2 Of the following statements, which one is consistent with the p information, as outlined by the Department of Defense (DoD)? A. Flow of general and military information will be made available with limited censorship, to the men and women of the Armed Forces and their dependents B. The DoD’s obligation is to protect the military from public scrutiny and criticism Incorrect C. Information will be classified or otherwise withheld to protect the government from criticism or embarrassment D. Information will be withheld only when disclosure would adversely affect national security, or threaten the safety or privacy of the men and women of the Armed Forces 3 The job responsibilities of a Public Affairs Officer (PAO) inclu following except for: A. Preparing for a media interview or press conference B. Withholding information, if requested, under the Freedom of Information Act (FOIA) C. Screening, reviewing, and approving any information that goes to the public Incorrect D. Validating media who have accreditation 4 In calling and conducting a news conference, the HCMO comm should take all of the following steps except: A. Invite all news media likely to be interested Incorrect B. Designate the Public Affairs Officer (PAO) as the primary official responsible for arrangements C. Ensure the PAO provides ground rules to media at the end of the news conference D. Prepare spokespersons or subject matter experts to answer questions frankly and candidly 5 The traditional four “Ps” of marketing include: A. Public B. Place C. Presentation Incorrect D. Pitch 6 Senior administrators decided to teach interview principles and equip staff members with the skills to effectively communicate media and public. One of the senior leaders asked the group to technique of flagging, and the response was: A. Make sure facial expressions and hand gestures are appropriate to the words and seriousness of the issue B. Take advantage of opportunities before and during the interview to help focuson what you want to talk about Incorrect C. Underscore, both verbally and nonverbally, what’s important; use voice inflection, a hand gesture, eye contact, body language or a phrase like, “What is really critical to know about this issue…” D. Put significant information (the key message) at the beginning of the interview 7 You are heading up a new community outreach program, estab HCMO, and have been asked to field questions at an upcoming conference. Of the following, what would be the most appropr communicating with the media? A. Ask people in your organization who are willing to give an interview to speak with the media on your behalf B. Consult your local Public Affairs Officer (PAO) for advice and guidance Correct C. Send a press kit containing general information and a cover letter introducing yourself to local journalists D. Set up a series of meetings with editors of community newspapers and news directors at your local radio and television stations 8 Which of the following is not considered a valid interviewing t A. Using non-verbals B. Enthusiasm C. Flagging D. Using metaphors Correct 9 Which one of the following statements is false regarding accre civilian media? A. Accreditation helps foster a professional relationship between the military and the media B. The Office of the Secretary of Defense (Public Affairs) and the Commanders in Chief (CINCs) will establish criteria for the accreditation of news media representatives C. It is a method of identifying correspondents with a legitimate need for gathering news about military affairs D. Accreditation provides correspondents with special privileges, including access to commanders Correct 10 To effectively promote your HCMO to various target audience duty officers, local officials, leaders of business, and civilian h organizations, etc.), you develop a strategic communications p incorporates all of the following elements: A. Message, media outlets, and target audiences Incorrect B. Purpose, goals, objectives, audiences, strategies/tactics, and evaluation C. Media resources, community relations activities, financial resources, and outcomes D. Communication methods, resources, and media contacts 11 Following a news conference, the commander of an HCMO tra conference from the tape or video recording, prepares a news r conference, and distributes it to news media that were intereste but could not. What is the next step that needs to be taken? A. Send out “thank you” memos to conference attendees B. Provide an interim report (including key statements made, questions and responses) on the news conference for superiors and principals C. Review the tape or video recording of the conference with a PAO D. Report conference results to radio and television stations to secure ties with the media Incorrect 12 An inexperienced member of your staff decided to speak with a recently developed HCMO program. He responded to multip with “no comment” because the answers were considered class one of the following interview principles/techniques did he fai A. Bridging B. Honesty C. Protecting the record Incorrect D. Hooking