FILM 240 Quiz 10 GRADE –A+ (4/4)
Question 1 (1 point)
Cultural industries are less concerned with making art than with making profit. They have developed a variety of strategies for minimizing the financial risks assoc
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FILM 240 Quiz 10 GRADE –A+ (4/4)
Question 1 (1 point)
Cultural industries are less concerned with making art than with making profit. They have developed a variety of strategies for minimizing the financial risks associated with cultural production while maximizing profits. These strategies involve producing “hits” through the use of stars, genres, and pre-sold commodities.
Question 1 options:
True
False
Question 2 (1 point)
Cultural industries try to gain economic advantages by shifting the costs of production onto artists and expanding their operations.
Question 2 options:
True
False
Question 3 (1 point)
Associate the following statements with the appropriate concept linked to the study of cultural industries.
Question 3 options:
A text, genre, franchise, or star with a proven track record and a built-in audience base (6)
This concept represents an entity charged with making, distributing, and marketing cultural goods, like films, books, or recordings. This entity is driven to maximize profits, which affects the form, content, and availability of cultural resources in society. (1)
The power to determine which texts become part of the dominant culture and which do not. May be held by cultural institutions (like museums or media corporations), authorities (like agents), or intermediaries (like critics).(4)
A combination of two or more businesses that do different things but that are folded under one corporate umbrella. For example, the Walt Disney Corporation owns film studios, cable channels, TV stations, publishing houses, and theme parks.(9)
They achieve name recognition and fan adoration. Their names may be used to promote new works and attract an audience(3)
A corporate strategy to increase one’s control in an industry by owning subsidiary operations up and down the value chain. In cultural industries, this entails owning production, distribution, and exhibition or retail outlets. (8)
A system of stylistic and narrative conventions that helps people identify, classify, and interpret texts. As a regulated system, it allows for both predictability and novelty.(5)
In economic terms, this concept refers to a situation in which just a few corporations dominate an industry.(7)
When a corporation buys up competing businesses within the same tier of the production chain or acquires holdings across multiple, related industries in the hope of creating mutually beneficial business relations across the holdings.(2)
1. Cultural industries
2. Horizontal integration.
3. Stars
4. Gatekeeping
5. Genre
6. Pre-sold commodity.
7. Concentration
8. Vertical integration
9. Conglomerate
Question 4 (1 point)
To understand how cultural industries work, political economists of popular culture need to ask questions such as:
Question 4 options:
How are cultural industries organized, and how does this organization influence the shape of cultural commodities they produce?
How might we go about interpreting the products of cultural industries or these systems of signs or these systems of representation?
What do the products of cultural industries racial logics imply about race as a social construct?
How the elements of a particular product of cultural industries are arranged in a particular way to achieve a particular meaning?
How do creative decisions get made in these environments, and what happens to our shared cultural life as a result?
How do people make sense of the representations they are offered by cultural industries?
How might the gatekeeping role of the cultural industries (i.e. their power to determine which texts enter the media stream) affect the diversity and vigor of our common culture?
How do people construct their identities and affiliations as a result of their interactions with the products of cultural industries?
How does a specific genre produced by the cultural industries work to prefer certain meanings and direct our attention to those preferences (and away from other options)?
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