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Hootsuite Chapter 3 -6|11 Questions with Answer 2023,100% CORRECT

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Hootsuite Chapter 3 -6|11 Questions with Answer 2023 Social media objectives should: - CORRECT ANSWER Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound). When pitching your budget to decision makers, focus on conveying two things; first, demonstrate ROI from the current year, and second: - CORRECT ANSWER Showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year. Social media tactics tend to fall into 3 categories: - CORRECT ANSWER paid, owned, earned _______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels. - CORRECT ANSWER Paid tactics Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally. - CORRECT ANSWER False What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is identified? Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume? - CORRECT ANSWER Decision Tree The value of social advertising lies in the large audience size your company has the potential to reach and the ______________________ social ad platforms offer. - CORRECT ANSWER finely tuned targeting capabilities If you are new to Twitter and want to grow your audience using paid advertisements, what campaign type would work best? - CORRECT ANSWER followers If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform. - CORRECT ANSWER Instagram If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is: - CORRECT ANSWER Google Ads experience LinkedIn offers a type of paid advertising where a post is promoted in your target audience's HomeFeed, but is NOT published on your LinkedIn Homepage. - CORRECT ANSWER direct sponsored content

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