1 A car stereo company is planning to introduce a new product into the market. It faces stiff
competition from two other organizations with similar products. The company's marketing
manager has asked the production man
...
1 A car stereo company is planning to introduce a new product into the market. It faces stiff
competition from two other organizations with similar products. The company's marketing
manager has asked the production manager to perform a break-even analysis using three
different price points. The marketing manager will use the results to set a price for the new
product.
Which type of method is a break-even analysis?
O Expert judgment
O Quantitative
O Qualitative
O Payback table ANS- Quantitative
cuz break-even analysis using price points involves numbers
Quantitative or Quantity=Number
2 Over the last three months, a small rural hospital has seen a sudden increase in the number of
patients coming to the emergency room for non-emergency treatment. The hospital administrator
wants to know why there is a sudden increase in demand and is considering three options to find
out. Classify each method available to the administrator as qualitative or quantitative.
Answer options may be used more than once or not at all. Select your answers from the pull-
down list.
Including an open-ended question on the intake form asking patients, "Please explain why you
selected this ER for
treatment." Intake forms can be sorted into non-emergency and emergency categories; the "non-
emergency"
responses can be analyzed to determine reasons the hospital was selected
Qualitative
Pulling the hospital's records for the last 10 years and sorting by medical codes to check for
similar patterns in past
years. A regression model can be built using non-emergency treatments as the dependent
variable, and various independent variables can be tested, such as population change and
unemployment levels.
Qualitative
Group brainstorming with the nurses and doctors in the hospital to see what ideas people have
for why so many
people are suddenly coming to the ER for non-emergency treatment.
Quantitative ANS- Qualitative
cuz a why you selected question is an opinion.
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