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BUSINESS AS A WAR [ KENETH ALLARD]

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INTRODUCTION 1 PART I BUSINESS A S WA R 2 WORLDS APART? 19 3 WAR AS AN AUDIT 37 4 BUILDING LEADERS OF CHARACTER 61 PART I I LEADERSHIP I N BUSINESS AND WA R 5 STRATEGY: DELIVER US FROM PROCESS 85 6 ORGANIZING F ...

INTRODUCTION 1 PART I BUSINESS A S WA R 2 WORLDS APART? 19 3 WAR AS AN AUDIT 37 4 BUILDING LEADERS OF CHARACTER 61 PART I I LEADERSHIP I N BUSINESS AND WA R 5 STRATEGY: DELIVER US FROM PROCESS 85 6 ORGANIZING FOR VICTORY: WHILE SHOOTING AS FEW BUREAUCRATS AS POSSIBLE 105 PART I I I THE TOOLS 7 BUSINESS INTELLIGENCE: ANOTHER DAMNED THING THEY DIDN’T TEACH YOU IN B SCHOOL THE OTHER SIDE OF THE COIN: ENTERPRISE SECURITY 151 9 TESTING YOUR METL: OR WHAT TO DO WHEN THE MISSION REALLY IS ESSENTIAL 173 10 PUTTING IT ALL TOGETHER 195 EPILOGUE: THE AFTER ACTION REVIEW (AAR) 215 NOTES 225 INDEX 235 Fair warning: This book is meant to be dangerous. Provocative. Arresting. Like a brick thrown through the plate-glass window of the CEO’s office, the meeting room of the board of directors, or the faculty club of the business school that hits you up all the time for alumni contributions. I argue that today’s competitive environment for the business leaders is sufficiently hazardous and uncertain that you are better off thinking of it not as business but as war. To help you cope, or even to survive, you need to understand the secrets of the warrior— things that probably were not a part of either your professional business education or all that other stuff you like to put on your resume. So fasten your seat belt, because we’re in for a rough ride—but an interesting one. And leave those other business books right there on the shelf where they are: Not only do they not have the right answers, the authors aren’t even sure what the right questions are. But you may have noticed that already because business thinkers typically attempt to solve individual problems—which they will then publish with overwrought titles suggesting breakthrough solutions. Or even better, they propound the absurd notion that strategy is nothing more difficult than conjuring up some “big hairy audacious goals” at your next corporate outing. (More about that later—I promise.) If you have a penchant for silly ideas—often dulled by some characteristically bad writing—then be my guest. However, you may occasionally notice that those approaches in effect leave you intellectually disarmed in a

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