COMM 312 Final Exam 83 Questions with Verified Answers
Coactive persuasion - CORRECT ANSWER The speaker tries to show the audience how their ideas are related to his/hers, gently leading the audience to agree with his
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COMM 312 Final Exam 83 Questions with Verified Answers
Coactive persuasion - CORRECT ANSWER The speaker tries to show the audience how their ideas are related to his/hers, gently leading the audience to agree with his/her position.
ways that persuaders work to move towards persuadees psychologically so that they will be moved, in turn, to accept the persuaders' position/proposal for action
logic of "rhetorical proof"
adaptation
bridge gaps in understanding and differences
receiver-oriented persuasion (coactive) - CORRECT ANSWER receiver oriented, take place largely on the message in recipients' terms
different strokes for different folks
tailor messages, assumes all receivers are unique, learn from receivers what they want/need, selects specific persuasive goals, adapt messages, solution based on capacity to resolve receivers' special problems
source-oriented persuasion - CORRECT ANSWER -assumes that all receivers are alike
-decides for receivers what they need, want, know, value, etc.
-selects specific persuasive goals for any one occasion on the basis of persuader's own timetable
-communicates at receivers by means of a "canned" presentation
-promotes solutions on the basis of their supposed intrinsic merits
superrepresentation - CORRECT ANSWER coactive persuasion combines images of similarity between persuader and persuadee while promoting images of the persuader's unique expertise and trustworthiness
similarity and credibility
move towards audience psychologically by establishing relational bonds
interpersonal similarity results in attraction (values, taste) towards the persuader as a person but not credibility (beliefs, expertise)
seem similar and different enough, overall superrepresentative of the audience; opinion leaders
peritrope - CORRECT ANSWER coactive persuasion makes full use of the resources of human connection
(turn tabling)
resources of ambiguity - CORRECT ANSWER every utterance is the end product of a set of conscious/unconscious decisions from among an array of possible choices; there are multiple ways to label something
peritrope, surroundings, close physical settings, medium
approaches to building acceptable premises - CORRECT ANSWER coactive persuasion addresses controversial matters by appeals to premises the audience can accept
-in conflict situations where there are sharp differences in opinion
-prefer inducements over coercion; talk, reason w/ audience, arguments/evidence
-less concerned than winning arguments (showing they're right) than winning belief
-arguments begin from general premises the audience can accept, emphasize points of agreement, common ground appeals
yes-yes technique
yes-but technique
reasoning from perspective of the other
objectivist
privatist
combatist
relationship between credibility and content of the message - CORRECT ANSWER coactive persuasion combines images of similarity between persuader and persuadee while promoting images of persuader's unique expertise/trustworthiness
listener adapted persuasion - CORRECT ANSWER coactive persuasion is listener centered (audience centered, outline of ideas to cover but not interested in getting a message word for word, look at audience and their reactions, if they understand) rather than self-centered (message centered)
CP are more persuasive to the audience, more likeable, more aware of differences in various audiences and adapt
cognitive complexity - CORRECT ANSWER the ability to construct a variety of frameworks for viewing an issue
affective perspective taking - CORRECT ANSWER inferring how another feels by imagining themselves in that person's place
repetition - CORRECT ANSWER comfortable with the familiar
omission - CORRECT ANSWER omit information of the bad points
cardstacking- selecting only info that supports the persuader's POV; hide/conceal info
association - CORRECT ANSWER link to something already loved/desired or hated/feared by audience
glittering generalities- words that seek to make us approve/accept w/o examining evidence; name calling
composition - CORRECT ANSWER arrangement of words
jargon - CORRECT ANSWER specialized language of a trade or profession
euphemism - CORRECT ANSWER make unpleasant reality more acceptable
bureaucratese - CORRECT ANSWER the often unintelligible language used by bureaucrats to avoid controversy and lend weight to their words
proxemics - CORRECT ANSWER how space and spatial relationships communicate
(eye contact, how close you get to another, how loud/soft your voice becomes)
zones of communication, vary by culture; spatial positioning
power, level of involvement with others, pos/neg sentiment
haptics - CORRECT ANSWER tactile channel of communication, arena of touch
vocalics - CORRECT ANSWER auditory channel
(rate, volume, pitch, voice quality, articulation)
paralanguage
vocal cues play a role in projecting images of self
narrowcasting - CORRECT ANSWER targeting media programming at specific populations within society
intensifying - CORRECT ANSWER play up positives
downplaying - CORRECT ANSWER downplay the negatives
(typification)
compliance gaining strategies - CORRECT ANSWER effect change in overt behavior; interpersonal encounters; coercion and material inducement, power strategies need persuasion; conversational constraints
-social appropriateness: nice, civil, proper, pleasant, courteous
-efficiency: direct, immediate, relevant
message-sidedness - CORRECT ANSWER -one-sided messages: only offer POV of the person making the argument
-two-sided messages: person producing the message provides an alternative POV
Drawn to people who are like us; if you view the world in a complex way, drawn to 2 sided messages; education level, need for elaboration
People in initial agreement prefer one sided messages
message intensity - CORRECT ANSWER intense language- a message which is highly evaluative and intended to be emotional; appeal to emotions, uses images to manipulate with visually intensity
message vividness - CORRECT ANSWER -appeal to our emotions
-image provoking
-concrete language- not much jargon or flowery; language doesn't get in the way of the visual
-often studied in visual messages
consequences:
-gain and hold our attention
-memorable
-emotionally arousing
-not inherently persuasive
persuasive when:
combined w/ other things the persuader is trying to do
-prompt cognitive elaboration in ways consistent w/ the message
-meet some need of the listener
powerful and powerless language - CORRECT ANSWER implies willingness to take a stance
-powerless speech expresses lack of confidence in one's position
-powerless speech implies an unwillingness to take a stand
hesitation forms, tag questions, qualifiers
fear appeals - CORRECT ANSWER "you should do what I want you do or else terrible/fearful things will happen to you"
effective, motivates action, change towards the direction of the persuasive message
-Highly intense, vivid messages, illustrate potential harms
-Assess how much fear a person was experiencing
protection motivation model of fear - CORRECT ANSWER similar to ELM model; getting a message recipient to increase motivation to increase protective action; inform/reinforce the belief that the recipient can change their behavior and benefits will accrue
-response efficacy
-self efficacy
Leventhall parallel process model - CORRECT ANSWER fear is a threat, people will respond in different ways; cope with fear of the threat; human beings don't always respond in adaptive rational responses
-danger control
-fear control
humor - CORRECT ANSWER -intermixing humor into a persuasive message doesn't make it persuasive
-can promote positive affect
-can be a distraction; if you want to counter argue, humor can minimize our inclination/ability to
-most effective when they compliment another persuasive strategy
-way of humanizing an identity that has been devalued; laugh together
-used to spread hate; form of self persuasion, take pleasure in my hate
reification - CORRECT ANSWER viewing an abstract, immaterial concept as if it were a concrete thing
Language does our thinking for us
think in terminologies not exclusively our own
political socialization process, dominant versions of right/wrong, meanings reified, treated as mundane realities rather than as social constructions
arise in discourses that normalize/naturalize, obscuring role of power in formation; dominant conception at a historical moment determines how we understands the deviant and ourselves, choices we make
terministic screens - CORRECT ANSWER a screen composed of terms through which humans perceive the world, and that direct attention away from some interpretations and toward others
resources of language; deflecting attention from other possible views
propositions of fact, value and policy - CORRECT ANSWER propositions are debatvle assertations, 3 types
-proposition of policy: debatable assertations about what should or should not be done
-proposition of fact: debatable assertations of what is true or false
-proposition of value: debatable assertations about what is good/bad, moral/immoral
enthymeme - CORRECT ANSWER invites the reader to supply and endorse premises that are missing from the argument but left implicit
truncated argument that rests of a premise or premises it assumes its audience will accept
virtually all persuasive discourse is enthymematic
fallacies - CORRECT ANSWER fails to stand up to careful scrutiny; appears convincing/compelling but upon examination shows cracks
straw man fallacy - CORRECT ANSWER instead of dealing with the actual issue, it attacks a weaker version of argument
misrepresents the opponent's argument, presenting them in weakened form so that they could be more easily knocked down
misrepresentation of the argument, real case goes unrefuted
false dichotomy - CORRECT ANSWER considering only two extremes when there are other possibilities
illogically reduce complex matters to an either-or
ad hominem - CORRECT ANSWER a fallacy that attacks the person rather than dealing with the real issue in dispute
name calling rather than addressing the argument
post hoc ergo procter hoc - CORRECT ANSWER Since event Y followed event X, event Y must have been caused by event X.
assuming that, because something preceded an event, it must be its cause
false analogy - CORRECT ANSWER Arguing on the basis of a comparison of unrelated things.
compare 2 unlikes as if they were sufficiently alike to be treated as analogous
common causal fallacy - CORRECT ANSWER treating one among many causal factors as the sole cause
narrative - CORRECT ANSWER The telling of a story or an account of an event or series of events.
statistics - CORRECT ANSWER Collection of methods for planning experiments, obtaining data, organizing, summarizing, presenting, analyzing, interpreting, and drawing conclusions based on data.
causality - CORRECT ANSWER the relationship between cause and effect
social conflict - CORRECT ANSWER a clash over at least partially incompatible interests
principle of reactivity - CORRECT ANSWER on divisive public issues, attempts at direct persuasive communication b/w antagonists are often destructive, reinforce us vs them attitudes
if egos are attacked, attitudes harden
negative spirals
symmetrical conflict - CORRECT ANSWER A conflict between persons or groups with relatively equal power to reward or punish the other
asymmetrical conflict - CORRECT ANSWER A conflict between antagonists having unequal power
productive conflict - CORRECT ANSWER conflict that is managed effectively
-decide why to fight
-decide whether to fight
-decide when to fight
-decide how to fight
avoiding defensiveness - CORRECT ANSWER clarification, reframing, bridge differences coactively, humor to defuse hostility, neutral description of situation, problem orientation, empathy, minimization of differences
collaboration - CORRECT ANSWER
competition - CORRECT ANSWER
accommodation - CORRECT ANSWER
compromise - CORRECT ANSWER
disagreement - CORRECT ANSWER conflict (clash of incompatible interests) is more than a disagreement, difference of opinion, or academic controversy
mixed motive conflict - CORRECT ANSWER paradox in social conflicts: adversaries are motivated simultaneously to cooperate/compete with each other
have much to lose by acting combatively, much to gain through cooperation
winning with others (win win) is preferable to winning at expense of others (win lose)
benefits will more likely accompany use of cooperative, coactive means of influence; cooperation can breed spirit of harmony on other issues and reduce need for offensive capacities
cooperation default but not preferred strategy in all cases
-purely coercive influence entails high costs; CP costs nothing
-b/c conflicts involve reciprocal influence, each side must calculate repercussions of its actions in possible retaliation costs
-use of purely combative strategies may block the resolution of other important issues
-strategies of purely combative nature can often enrage outsiders, who then bring their own influence to the situation
win-win, win-lose, lose-lose orientations - CORRECT ANSWER win-lose: the 2 parties each seek to win at the other's expense
win-win: work cooperatively for mutually satisfactory outcomes
lose-lose: destructive conflict; often a result of both parties aiming for win-lose
~increase in size/number of things believed to be at stake
~participants are willing to bear greater costs to "win"
~each side exempts itself from norms of ethical conduct they impose on each other
~hostility intensifies
~suspicion and combativeness
~reliance on power and tactics of threat, coercion, deception
~communication impoverished and unreliable
~focus on the immediate, less range of perceived alternatives, thought is polarized, susceptible to fear or hope inspired rumors, one's own behavior seen as more benevolent/legitimate
persuasion dialogue - CORRECT ANSWER ideal rhetoric is dialogic, not monologic, placing conversants on equal footing
2+ people get together to puzzle out an issue; may have strong opinions, free to express; difference is expected/welcomed
conversants see matters differently but their object isn't to win anything at the expense of the other
demands of the subject matter
may have multiple goals; consensus is not a required outcome; raise questions; talk spins out to related issues
positions are presented skillfully but not manipulatively
one speaks, other listens carefully, try to see things from other's perspective while resisting temptation to take everything at face value
emphathic listening + critical listening
cooperative exchange; questions for clarification, objections; but no one seeks to dominate or put the others down
I put forward my case, you try to improve it, I do the same for you if I can
reflection enhancing discipline - CORRECT ANSWER discipline strategies that encourage the child to think about the consequences of their behavior for other people and to view those consequences as a reason to change their behavior
teach moral principles
treat the child as an agent of action
moral reasoning - CORRECT ANSWER morality based on consequences for other people
-avoid punishment
-in terms of community (rules, laws)
-consequences for other people
resistance to temptation - CORRECT ANSWER higher resistance as an outcome of Reflection Enhancing Discipline
influence on comforting - CORRECT ANSWER increased comforting abilities in children as an outcome of RED
influence on cognitive complexity - CORRECT ANSWER increased cognitive complexity in children as an outcome of RED
put others' thoughts/feelings in front of the child, look at the social world in more complex ways, think about friends with multiple categories/beliefs, enhance social/cognitive development
empathy - CORRECT ANSWER Identification with and understanding of another's situation, feelings, and motives
comforting
genuineness - CORRECT ANSWER in Rogerian terms, authenticity or congruence; the awareness of one's true inner thoughts and feelings and the ability to share them honestly with others
warmth - CORRECT ANSWER non possessive warmth
unconditional positive regard
non-judgemental - CORRECT ANSWER sophisticated comfort more evaluatively neutral
comforting hierarchy - CORRECT ANSWER 1. denial of individual perceptivity- the speaker condemns the feelings that exist in the situation for the person addressed
2. implicit recognition of individual perspectivity- speaker provides some implicit acceptance of and/or positive response to the feelings of others, but does not explicitly mention, elaborate, or legitimize those feelings
-divert attention
-non feeling centered explanation of the situation
3. explicit recognition and elaboration of individual perspectivity- speaker explicitly acknowledges, elaborates, and legitimates feelings of the other
comforting involvement - CORRECT ANSWER sophisticated comforting evidences more involvement
comfort evaluatively neutral - CORRECT ANSWER sophisticated comforting more evaluatively neutral
comforting feeling centered - CORRECT ANSWER
comforting accepting - CORRECT ANSWER sophisticated comfort more accepting
comforting cognitive orientation - CORRECT ANSWER sophisticated comforting possesses a cognitive orientation
various instrumental and relational effects of comforting - CORRECT ANSWER Immediate instrumental effects
-users of sophisticated comforting messages rated more sensitive
-sophisticated comforting messages rated more sensitive and effective
-counselors using sophisticated messages evaluated as more sensitive and helpful
Long term instrumental effects
-mothers w/ sophisticated comforting abilities produced children w/ this ability
-exposure to sophisticated comforting promoted cognitive development
-complex messages led to formation of sophisticated impressions of message producer
Immediate relational effects
-sophisticated comforting ability related to liking among peers
-sophisticated comforting ability related to better self-image of message producer
Long term relational effects
-children less rejected by peers
-college students lacking skill were more likely to be disliked by peers
conspiracy theory - CORRECT ANSWER effort to explain some event or practice by reference to the machinations of powerful people, who attempt to conceal their role (at least until their aims are accomplished)
-belief that there is no such thing as unintended consequences
-inclination to see events as a larger struggle between good and evil
-once a story is believed, it seems to stay believed
-follow a simple heuristic: consequences are intended
-explain the unexplainable
-rationalize emotional reactions
-appeal to our love of a good story
-makes us feel better about a lack of control
-reaffirm preexxisting ideological beliefs (crippling epistemology)
motivated reasoning - CORRECT ANSWER idea that it's important not just to get the right outcome but also to get a preferred outcome, regardless of correctness
selective judgement
selective perception
selective memory
selective exposure
open and closed societies - CORRECT ANSWER open societies- societies where the press is free, and checks/balances are in force (democracies)
closed societies- societies where information is tightly controlled by those in power (authoritarian regimes, dictatorships)
Selective Judgement - CORRECT ANSWER The extent to which people's attitudes bias how they draw conclusions about the meaning or relevance of information.
cascades - CORRECT ANSWER a way conspiracy theories spread
domino/snowball effect; power, desire to want to be accepted, group mentality
crippled epistemology - CORRECT ANSWER most of what we know doesn't come from our direct experience
idea that if we get all our knowledge about the world from a few, isolated sources, and the information they give us is incorrect, we'll be unable to tell that it is incorrect because that is the only information we have
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