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CAISS CERTIFICATION SET EXAM

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1. Where on YouTube can TrueView video discovery adsrun? Google TV, Google search results, and the Display Network YouTube videos and Google search results YouTube homepage, YouTube search results ... and watch pages YouTube watch pages and Masthead ads, and Google search results 2. If someone clicks a TrueView video discovery ad thumbnail, where do they land? The advertiser’s website The video on the YouTube watch page or advertiser’s channel The advertiser’s YouTube Masthead The ad’s destination URL 3. Matias is thrilled about including video remarketing in his latest campaign strategy to bolster preholiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need? It can be set up in Google Ads in a few steps. It’s cost-efficient by remarketing to customers based on past behaviorsthat may offer a higher return on investment. It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network. It offersthe opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel. 4. An advertiser can: A) remarket video ads from the Google Search Network on the Google Display Network B) target viewers who are watching competitors’ ads on YouTube C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response D) combine an AdWordsremarketing list with a video remarketing list [Show More]

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