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Essentials of Strategic Management The Quest for Competitive Advantage 8th Edition by John Gamble, Arthur Thompson and Margaret Peteraf | Instructor Solution Manual
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Essentials of Strategic Management The Quest for Competitive Advantage 8e By John Gamble, Arthur Thompson and Margaret Peteraf | Instructor Solution Manual Instructor Solution Manual For Essentials... of Strategic Management The Quest for Competitive Advantage 8e By John Gamble, Arthur Thompson and Margaret Peteraf Chapter 1-10 With Cases (1-12) Chapter 1 Lecture Note Strategy, Business Models, and Competitive Advantage Chapter Summary Chapter 1 explores the fundamental concepts surrounding organizational strategy. It begins with an explanation of the term strategy and discusses why companies need a distinctive strategy in order to compete successfully. Next, it explores why a company must have a viable business model and the five most dependable strategic approaches for setting a company apart. The chapter wraps up with an illustration of how a company‘s strategy tends to evolve over time due to changing business conditions and the three tests for winning strategies. Lecture Outline I. Introduction 1. A company‘s strategy is the set of actions that its managers take to outperform the company‘s competitors and achieve superior profitability. LO 1-1 Understand what is meant by a company‘s strategy. 2. In effect, managers must determine how many and which strategic options to pursue including: a. How to create products or services that attract and please customers. b. How to position the company in the industry. c. How to develop and deploy resources to build valuable competitive capabilities. d. How each functional piece of the business (R&D, supply chain activities, production, sales and marketing, distribution, finance, and human resources) will be operated. e. How to achieve the company‘s performance targets. [Show More]
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