INSTRUCTOR SOLUTION MANUAL FOR
RETAILING MANAGEMENT, 11TH EDITION BY MICHAEL LEVY,
BARTON WEITZ AND DHRUV GREWAL
Chapter 1-18
CHAPTER 1
INTRODUCTION TO THE WORLD OF RETAILING
ANNOTATED OUTLINE INSTRUCTOR’S NOTES
...
INSTRUCTOR SOLUTION MANUAL FOR
RETAILING MANAGEMENT, 11TH EDITION BY MICHAEL LEVY,
BARTON WEITZ AND DHRUV GREWAL
Chapter 1-18
CHAPTER 1
INTRODUCTION TO THE WORLD OF RETAILING
ANNOTATED OUTLINE INSTRUCTOR’S NOTES
I. Introduction
Retailing is a common part of our everyday lives. For most
people, retailers simply are places to buy things.
However, behind the stores, websites, sales associates,
and cashiers are an army of managers responsible for
making sure that the products and services that people
want are available when they want them, where they
want them, and at a fair price.
Working in this highly competitive, rapidly changing retail
environment is both challenging and exciting, and it offers
significant financial rewards.
Knowledge of retailing principles and practices will help
you develop management skills for many business
contexts
Ask students about where they
bought their school supplies.
There will likely be a mix of
responses, including the college
bookstore, online, or even from
another student. Question
students on the pros and cons of
each type of transaction.
II. What Is Retailing?
Retailing is the set of business activities that adds value to
the products and services sold to consumers for their
personal or family use.
Not all retailing is done in stores. Examples of nonstore
retailing include ordering a T-shirt on your mobile phone
app, buying cosmetics from an Avon salesperson, ordering
hiking boots from an L.L.Bean catalog, and streaming a
movie through Amazon Prime.
LO 1-1 Identify retailing activities.
See PPT 1-3
Ask students to give examples of
retailers. One ice-breaking activity
is to ask each student to list as
many retailers as they can think
of in a specified period of time.
Ask the student with the most
listed retailers to read his or her
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