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Test Bank for Marketing: Real People, Real Choices 11th Edition by Michael S., Greg M., Elnora S.
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Test Bank for Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall, Elnora Stuart - Complete, Detailed and latest Test Bank. All Chapters (1-14) Included. #ValuePropo ... sition #MarketingStrategy #GlobalMarketing #EthicalMarketing #SustainableMarketing #MarketResearch #MarketingAnalytics #ConsumerMarkets #TargetMarketing #ProductInnovation #BrandStrategy #PricingStrategy #DistributionStrategy #CustomerExperience #SocialMediaMarketing Value, Proposition, Marketing, Strategy, Global, Ethical, Sustainable, Research, Analytics, Consumer, Markets, Target, Product, Innovation, Brand, Pricing, Distribution, Customer, Experience, Social, Media. PART 1: UNDERSTAND THE VALUE PROPOSITION 1. Welcome to the World of Marketing: Create and Deliver Value 2. Global, Ethical, and Sustainable Marketing 3. Strategic Market Planning Chapter 3 Supplement: Build a Marketing Plan PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT 4. Market Research 5. Marketing Analytics: Welcome to the Era of Data-Driven Insights! 6. Understand Consumer and Business Markets 7. Segmentation, Target Marketing, and Positioning PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER 8. Product I: Innovation and New Product Development 9. Product II: Product Strategy, Branding, and Product Management 10. Price: What Is the Value Proposition Worth? Chapter 10 Supplement: Marketing Math PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION 11. Deliver the Goods: Determine the Distribution Strategy 12. Customer Experience 13. Promotion I: Planning and Advertising 14. Promotion II: Social Media Platforms and Other Promotion Elements Test Bank for Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall, Elnora Stuart - Complete, Detailed and latest Test Bank. All Chapters (1-14) Included-ISBN-10 1292434384 | ISBN-13 978-1292434384 [Show More]
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