Marketing 409 Troy Unit 1

Document Content and Description Below

Marketing 409 Troy Unit 1 A junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside th... e box. Her superior warns that this might be a bad idea because MegaGrain's long-term survival, like most companies, depends on - ANS-creating and maintaining satisfying exchange relationships. Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an interactive website where customers can directly book a grooming appointment, obedience class, or overnight accommodations for their dog or cat. Paws and Claws has several unexpected services, such as a 600-square foot swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool. Customers can also drop their dog or cat off each morning for pet day care. Paws and Claws has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet "furniture" so that the cats and dogs can lie on sofas just like at home. Paws and Claws is also open 24 hou [Show More]

Last updated: 10 months ago

Preview 2 out of 2 pages

Buy Now

Instant download

We Accept: