CHICK FIL A ASSIGNMENT 1

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Introduction Chick fil A is a family owned and privately held company that spends most of the time and efforts to better serve the local communities in which their restaurants operates through vari... ous programs and charity events. Chick fil A has become the largest quick-service chicken restaurant chain in United States due to its 1900 locations all over the country. In 2014, the company's annual sales were nearly $6 billion. However, it is still a family owned business and is not traded on the NASDAQ stock exchange. Chick fil A began offering franchises in 1986 that has helped the company expand. Chick fil A has established the Chick fil A Foundation that is based on company's main principle to serve the community. In 2014, Chick fil A donated $1,000,000 to different organizations across the United States to inspire youth, education, and community leadership (Chick fil A Fact Sheet, 2015). Operations Strategy Chick fil A's organizational strategy is to expand globally by first entering into the market of Canada and eventually Mexico. However, Chick fil A primarily wants to grow domestically stronger and increase market share. In addition to this, Chick fil A also wants to maximize profit but not at the cost of organizational values as the company is committed to helping the communities through their giving tradition (Chick fil A website, 2015). The mission statement of Chick fil A is " to be America's best quick-service restaurant" that reveals its commitment to service. According to Chick fil A's senior vice president, Steve Robinson, the growth is based on two things. Firstly, brand relevance that includes everything from menus, building, packaging, service, sustainability, and technology. Secondly, their strong focus on operators to make sure that they have what it takes to maximize sales and growth (Davis, 2013). Therefore, their business strategy in simple te [Show More]

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