MK 442 Google Analytics Exam | Questions with 100% Correct Answers

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MK 442 Google Analytics Exam | Questions with 100% Correct Answers To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this da ... ta, per device, over the past 30 days. In this report, which of these is considered a "metric" in Google Analytics? How many users were on mobile phones You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience? You create an audience of users who are likely to purchase in the next seven days Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events? Anomaly detection highlights these events. This Analytics feature allows you to connect individual customers' behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers. User-ID Your team needs to change the default primary dimension for the User Acquisition Report within their Google Analytics property. Which action can they take to accomplish this? They can use the customization feature to edit the built-in report. Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can't be spotted through direct observation? The Key event modeling feature If you're a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights? Use Google Analytics 4 properties. Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions? Roll-up properties You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page? Custom dimension Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and determine how well they're succeeding or failing at each step? Funnel exploration helps visualize these steps. Which dimension should you use to determine which sources, such as "organic search" or "referral," are driving users to your website? You should use Session primary channel group (Default Channel Group). Which new report template should you use when you want to create a net-new report to add to the left-hand nav that details source / medium filtered to desktop users only? Use the Traffic Acquisition template. You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this? It's in the Explore section. When a user watches a video, this triggers an event on your website. Which of these is an event parameter? Name of a video watched on your site You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics? The language preference of users watching the video on your site If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics? Search Console You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers? Measurement Protocol To link a Google Analytics property to BigQuery, you'll see two options for selecting how frequently that data should be exported. What are those two options? The two options are Daily and Streaming. When building a purchase funnel in Explore, which of these dimensions allow you to select a homepage view? Page path and screen class allow you to select a homepage view. [Show More]

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