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Test Bank for Marketing An Introduction, Seventh Canadian Edition, 7th edition by Gary Armstrong

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Marketing: An Introduction, 7ce (Armstrong/Kotler/Trifts) Chapter 1 Marketing: Creating Customer Value and Engagement 1) Marketing, more than any other business function, deals with ________. A) cu... stomers B) sales C) advertising D) new products E) brands Answer: A Diff: 1 Type: MC LO: 1-1: Define marketing and outline the steps in the marketing process. AACSB: Application of knowledge 2) Amazon, like many other successful companies, is driven by one primary objective, namely ________. A) value creation for the customers. B) providing shareholders with healthy returns on their investments. C) acquiring companies in order to add to its many product offerings. D) fast and reliable delivery. E) acquiring market share from industry leader, Walmart. Answer: A Diff: 1 Type: MC LO: 1-1: Define marketing and outline the steps in the marketing process. AACSB: Application of knowledge 3) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) engaging customers, building profitable relationships, and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer: D Diff: 2 Type: MC LO: 1-1: Define marketing and outline the steps in the marketing process. AACSB: Analytical thinking [Show More]

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