C16 - Business of Insurance
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What is Market Research? Why is it important? - ✔✔The needs, wants, and characteristics of current and potential customers are determined through market research. Systematically gathering infor... mation about a market's size and trends. Statistics gathered will identify the size and scope of consumer markets that an insurer may want to target. Information gathered through market research helps plan a promotional agenda resulting in target markets finding the insurer more appealing. Many areas of the environment (Political, Economical Social, and Technological) exert and influence on the market [Show More]
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