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Test Bank for Marketing Management, 16th Edition By Philip T. Kotler

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This document provides the complete and verified test bank for Marketing Management (16th Edition) by Philip T. Kotler. It includes multiple-choice, true/false, and application-based questions with co ... rrect answers, covering all major marketing concepts such as consumer behavior, market segmentation, brand management, pricing strategies, marketing research, and global marketing. Perfect for business and marketing students, this resource aligns with the 16th edition and supports comprehensive exam preparation and classroom instruction. [Show More]

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