Marketing > INSTRUCTOR MANUALS > MKTG 5th Edition By Charles W. LambJoe, F. HairCarl McDanielMarc,Boivin David Gaudent, Kim Snow Cha (All)

MKTG 5th Edition By Charles W. LambJoe, F. HairCarl McDanielMarc,Boivin David Gaudent, Kim Snow Chapter 1-19) INSTRUCTOR SOLUTION MANUAL

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Instructor Solution MANUAL For MKTG, 5th Edition Charles W. LambJoe F. HairCarl McDanielMarc BoivinDavid GaudetKim Snow Chapter 1-19 Learning Outcomes 1-1 Define marketing Chapter 1 An... Introduction to Marketing The term marketing is used in a variety of ways and misrepresented in many others. But, without marketing, there is no customer. Marketing is about understanding the needs of consumers. Marketing helps to shape the products and services of a firm based on an understanding of what the customer is looking for. The goal of marketing is summarized nicely by the marketing concept. At its core, the marketing concept is about offering the customer what they are looking for. It includes the following:  Focus on customer needs.  Integrate all organization’s activities, including production, to satisfy customers’ wants.  Achieve long-term goals for the organization by satisfying customer wants and needs legally and responsibly. Marketing is becoming a conversation with the customer rather than a distraction. [Show More]

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