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Essentials Of Marketing A Marketing Strategy Planning Approach 17th Edition By Perreault, Cannon, McCarthy TEST BANK
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BONUS TEST BANK: A TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false. 1) Implementation puts plans into operation, while control provides feedback. ⊚ true �... �� false 2) Although marketing information can be gathered quickly, it is impossible to analyze and utilize the information in real time. ⊚ true ⊚ false 3) The use of metrics and analytical tools allow marketing managers to make timely adjustments to their marketing strategies. ⊚ true ⊚ false 4) The ideal of doing things better, faster, and at lower cost is easy to implement once it is accepted. ⊚ true ⊚ false 5) Implementing a strategy is straightforward; there are usually only a limited number of ways things can go wrong. ⊚ true ⊚ false 6) Traditional accounting reports are usually too general to be of much help to the marketing manager in controlling marketing plans. ⊚ true ⊚ false [Show More]
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