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GLO bus-decisions-for-year-11bus-4993-business-capstone-project.

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goals as we enter year 11. Therefore, the purpose of this paper is to document the observations and analysis gathered from the journals and competitive reports from year 10, as well as how the dat... a has facilitated the implementation of strategic business decisions that will support the further success of BeVisionary Cameras. Analysis and Strategic Plan for Year 11 As our team evaluated the Camera & Drone Journals, Competitive Intelligence Reports, and the Company Operating Reports from year 10 we were able to conduct our own trend analysis in regards to the behavioral patterns of specific regions and rival companies. In doing so, we were able to develop strategies that are tailored specifically for our highest competitors, as well as, specific approaches for each marketing region and segment. Furthermore, we had previously determined that we would need to rebuild our company Image Rating after choosing to increase the number of models that we provided for the AC Camera in year 10; this decision was made in order to raise our overall Market Share and Profitability at the sacrifice of our Image Rating. Therefore, as we entered into our decision-making efforts for year 11 we had clear GLO-BUS – Decisions for Year 11 4 cross-organizational goals that we wanted to accomplish including: the continued product development and increase in P/Q Ratings for our AC Camera and UVA Drones, the facilitation of growth for our Market Share, Product Demand, and Image Rating, while also maintaining a high Operating Profit Margin throughout each market segment and region. Business Decisions Product Design We were pleased in learning [Show More]

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