goals as we enter year 11. Therefore, the purpose of this paper is to document the observations
and analysis gathered from the journals and competitive reports from year 10, as well as how
the data has facilitated th
...
goals as we enter year 11. Therefore, the purpose of this paper is to document the observations
and analysis gathered from the journals and competitive reports from year 10, as well as how
the data has facilitated the implementation of strategic business decisions that will support the
further success of BeVisionary Cameras.
Analysis and Strategic Plan for Year 11
As our team evaluated the Camera & Drone Journals, Competitive Intelligence
Reports, and the Company Operating Reports from year 10 we were able to conduct our own
trend analysis in regards to the behavioral patterns of specific regions and rival companies. In
doing so, we were able to develop strategies that are tailored specifically for our highest
competitors, as well as, specific approaches for each marketing region and segment.
Furthermore, we had previously determined that we would need to rebuild our company Image
Rating after choosing to increase the number of models that we provided for the AC Camera in
year 10; this decision was made in order to raise our overall Market Share and Profitability at
the sacrifice of our Image Rating. Therefore, as we entered into our decision-making efforts
for year 11 we had clear
GLO-BUS – Decisions for Year 11 4
cross-organizational goals that we wanted to accomplish including: the continued product
development and increase in P/Q Ratings for our AC Camera and UVA Drones, the
facilitation of growth for our Market Share, Product Demand, and Image Rating, while also
maintaining a high Operating Profit Margin throughout each market segment and region.
Business Decisions
Product Design
We were pleased in learning
[Show More]