Devry MGMT410 Week 4 Quiz/Devry MGMT410 Week 4 Quiz
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Question 1.1.(TCO 1) The vice president of marketing tells a marketing manager to prepare a presentation by the end of the week. The vice president is most likely exercising which of the following? (P ... oints : 5) Staff authority Procedural authority Line authority Functional authority Question 2. 2.(TCO 1) Sweet Leaf Tea, a Texas-based maker of bottled iced tea, is a small but fast-growing firm that has gained a loyal following for its use of fresh, organic ingredients in its beverages. Although beverage industry experts recommended that Sweet Leaf replace the organic cane sugar and honey it uses with less costly high-fructose corn syrup, Sweet Leaf refused because of the company's mission to provide a high-quality, organic beverage to consumers. The 11-year-old company has 50 employees, and its products are available in 30% of the U.S. market. Sweet Leaf Tea recently received multimillion dollar investments that will enable the business to expand its national presence Which of the following, if true, best supports the idea that Sweet Leaf Tea has implemented a competitive strategy of differentiation? (Points : 5) [Show More]
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