ANALYZE: The Influence of Social Media
You may use Instagram, Facebook, Twitter, Pinterest, and other social media platforms to
share and collect information with your networks. But, have you ever thought about how
so
...
ANALYZE: The Influence of Social Media
You may use Instagram, Facebook, Twitter, Pinterest, and other social media platforms to
share and collect information with your networks. But, have you ever thought about how
social media might affect people’s spending behaviors? In this activity, you will explore
various tactics that influencers and brands use to market products through social media.
Part I. Categorize the Tactics
Read the Terms of the Trade article from Humble Dollar to learn about 20 different
techniques used by advertisers and social media influencers. Then, answer the questions
that follow.
1.
Part II. Research Examples
Now that you’ve learned about the different tactics used by social media influencers, we will zoom in on how we can be
influenced to spend money from specific social media posts. Let’s explore how people who share on social media use
these techniques that can affect how we decide on the products or experiences we choose to spend our money on.
2. Name the different social media platforms that you check on a weekly basis.
Snapchat, instagram and tiktok. I also use twitter sometimes.
3. Complete the 4 tables below using the following directions:
○ Select a tactic from Question 1 that you identified to be prevalent in posts from Social Media Influencers
and write it in the blue box.
○ Find an example from a PUBLIC social media post that demonstrates this tactic and put a screenshot in
the Screenshot box. NOTE: Only screenshot examples from PUBLIC accounts. Do not use images and
captions from private accounts that you follow.
○ Provide the source of the example in the Source box.
○ Lastly, explain how each social media post uses that specific tactic in the last box.
○ REPEAT steps above for three additional tactics from Question 1
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