Marketing > CASE STUDY > Middlesex County CollegeMISC 100Case Study (All)
Case Study 2 2-13 In your own words, define dogfooding. Do you think dogfooding is likely to predict product success? Why or why not? When would dogfooding not predict product success? Dogfooding i ... s the process of a company using its own products that they create for pubic use. You can not guarantee success because you don’t know if the product is successful in itself, but a company that uses its own products would give them higher creditability and trust by the consumers. An example would be Microsoft, in a Microsoft store you see all the employees using windows phone and laptops etc, this show that creditability that these products are good and successful because the company in itself uses them. 2-14 Explain how this team uses the shared whiteboard to generate minutes. What are the advantages of this technique? The developer of the product uses the whiteboard to share info within the team by the internet. This whiteboard allows the team members to write on to collaborate with one another sharing ideas. This eliminates the need to be in the same location as one another because in some companies all employe [Show More]
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