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University of Illinois, Urbana Champaign_MBA 2018_INSEAD_2020

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his document is the ICC Casebook, which contains cases contributed by both students and companies. To access the ICC Handbook, which outlines the consulting industry and contains step-by-step recruit... ment tips, please go to the INSEAD Consulting Club Website. # Case Name 2 Innovation in Chemical Products 13 3 National Health System 28 4 Robot Co. 35 5 Seachange 45 6 Smartphone Insurance 52 7 StarBus Australia 63 Whitesand Capital Partners 75 Slide # Led by Case Type Industry Industrial Goods Chemicals Health System Robotics / AI Tourism & Leisure Insurance Manufacturing Asset Mgmt., Private Equity Market Sizing/Comp. Advantage Market Innovation & Growth Operations/Processes Market Entry, Pricing, Creativity Market Entry New Product Launch Investment Assessment Profitability, Market Entry Mixed Interviewer Interviewer Interviewer Candidate Mixed Mixed / Cand. 8 CandidateICC Casebook 2020 3 GoodWind Technologies Author: Federico Lugnani (‘20D) Case Information Difficulty level – Quantitative 5 Difficulty level – Creativity 3 Difficulty level – Structure 4 Case led by Mixed Case type Market sizing, Competitive advantage Industry Industrial goods, textile machineryICC Casebook 2020 4 GoodWind Technologies Author: Federico Lugnani (‘20D) Case Prompt GoodWind is a textile machinery manufacturer specialized in the production of winding machines, the machine used at the end of the cotton yarn production process. The winding machine has been used for the past 50 years, but now two new technologies – open-end spinning and air-jet spinning – are threatening its existence. Our client has three main questions he wants you to address: 1. What is the current market size of the global winding machines market? 2. What is GoodWind’s current market share and profit? 3. Should GoodWind worry about these new and potentially disruptive technologies? Information to be used to answer clarifying questions A winding machine is used to refine yarn quality, sourcing yarn from different ring spindles to produce a homogeneous and higher quality yarn Open-end spinning and Air-jet spinning already produce a final product, there is no need for further yarn refinements GoodWind has no other business unit and is not developing any other machine at the momentICC Casebook 2020 5 GoodWind Technologies Author: Federico Lugnani (‘20D) Guide to interviewer • Topics being tested: Market size, Profitability (tested very lightly), Qualitative analysis and creativity • Explain any doubt the candidate might have about Exhibit 1 • Expect the candidate to ask information about current sales volume, price, costs (fixed and variable) Guide for use of exhibits Exhibit 1 Exhibit 3 Hand out this exhibit at the start of the case, but after the candidate asks for some data concerning cotton Key insight: To estimate sales volume it is needed to convert total yarn production from weight to length Hand out this exhibit when the candidate has to answer question 3 (potential disruption) Key Insights: a) Winding machines market seems still o [Show More]

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