Playsight New Venture Analysis V4[21379]

Student Details Jack O'Grady 16359653 Ross Molony 13386996 Ruairi Morrison 15367746 Table of Contents Executive Summary 3 7 Attractiveness Test Feasibility Analysis 16 20 Viability Test Evaluation 25 ...

Student Details Jack O'Grady 16359653 Ross Molony 13386996 Ruairi Morrison 15367746 Table of Contents Executive Summary 3 7 Attractiveness Test Feasibility Analysis 16 20 Viability Test Evaluation 25 This report pertains to analyse Playsight Interactive(Playsight); an Israeli sports technology platform that offers sophisticated video and analytics technology to mass market athletes. Playsight offers nonprofessional athletes’ access to player training & development technology which had previously been restricted to professional sports people by installing artificial intelligence software and connected camera technology on courts, gyms and fields. Once installed, their “Smartcourt” software provides a variety of services and benefits to athletes, coaches, teams, and fans. These benefits range from automatic production broadcasting and advanced coaching tools to Video assisted refereeing and a content platform to store, manage and share video, statistics, and analytics. The technology uses image processing and analytical algorithms to track strokes/shots, ball trajectory, player movement and shot speed and spin. Their cloud-based platform allows users to share sports data, stream live games and stores all video from Smartcourt sessions enabling coaches and players to review later from a web enabled device. Playsight market their technology to 24 sports but specifically target tennis & recently basketball. Playsight’s online platform empowers teams’ revenue generation via subscriptions and live streaming fees. Playsight technology could transform how sports are coached, played, and consumed; thus, delivering both rapid and highly profitable growth to its shareholders. The Global Sports Coaching and Development market is now worth over $50BN(Technovio). Sports teaching and development has changed dramatically over the past decade with the introduction of artificial intelligence driven performance improvement software. The sports analytics market is expected to grow 10X to over $3BN (Infoholic Research) over the next five years when these revolutionary technologies become available to mass market athletes. Collegiate Athletic spending has also increased in recent times with both athletic spending per student and average Head Coach salaries growing by more than 35%(NCAA) over the past 10 years. Most of these developments are most frequently witnessed at the highest echelons of sport with little trickledown effect on amateur athletes. The Sports broadcasting market has performed poorly in recent years with subscriber numbers declining by an average of 8.5M (Business Insider) over the last 6 years. The growth in internet technology and Wi-fi penetration has led to a shift away from cable/ satellite tv towards Over the Top (OTT) media. Overall interest and participation in sporting activities has remained flat. Currently, only professional athletes have access to sophisticated video and analytics technologies. Regular/ mass market athletes can’t afford the high cost of installation and maintenance that high-level sportspeople and professional organisations can absorb. This hinders amateur athletes and coach’s pursuit of improvement and suppresses the productivity of their training sessions and coaching methods. Though, pros can analyse video replays and advanced statistics, amateurs are unable to identify performance flaws through AI analytics and must accept generic coaching and untargeted training. Amateur teams who desire player statistics must employ record keepers resulting in additional costs and time inefficiency. Lack of video footage also hampers officiating standards and sportsmanship and often leads to incorrect decision making and unfair results. Broadcasters presently show major sporting events and top sports teams. Although, most sports fans are pleased ..............................................................continued....................................................................................