SUPPLY CHA 342Strategic Supply Chain and Logistics Management (1) (3

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Assignment Task 1: A) Landmark Group Dubai Landmark Group is a multinational company based in Dubai, UAE directed by Micky Jagtiani, who is the chairperson and founder of the organization. The grou ... p is involved in the retailing of footwear, cosmetics, apparel, consumer electronics, baby products, home improvement, and beauty products. The organization also has interests in healthcare, mall management and, various in-house brands and operates with other brands, acting as a retailer. It mainly concentrates on the MENA region, which has a large presence in India and other countries involving United Arab Emirates, Saudi Arabia, Bahrain, Qatar, Jordan, Pakistan, Turkey, Tanzania, Kenya, Sri Lanka, India, Kuwait, Oman, Egypt, Lebanon, Libya, Yemen, Nigeria, Zambia, Malaysia, and Thailand. It is established in 1973 with a single store in Bahrain, has successfully grown into one of the biggest and leading hospitality and retail conglomerates in Africa, Middle East, and the Indian subcontinent, with a substantial global footprint. It consistently strives to offer exceptional value, which has over 55,000 employees, currently operates over 2300 outlets with 57 brands and retail presence of over 30 million sq. ft. across 22 countries (Deepa and Chitramani, 2013) The role of the supply chain function is that the quantity intake plan is balanced to meet business constraints at a nominal level and safeguards that it can maintain a good intake balance, which can be executed as per the overall merchandise lifecycle strategy and plan. It will create an intake plan at a nominal level and work backward from in-store launch date to the vendor manufacturing date and issue key milestones dates for every possible option. They will provide significant information in the operation planning to meet the expectation of the consumer. It provides a good understanding and knowledge of vendor production facilities, able to deliver as per time and plan ((Zamberi Ahmad and Ahmad, 2016). b) Develop a 10-point plan, which will ensure that supply chain function remains significant to the organization objectives. Ans. 10-point plan  Background-The organization has also diversified its business operations into wellness, leisure, hotels segment with Landmark leisure i.e. chain of confectionary stores for teens and children, and indoor entertainment centers working with Supply Chain Management 2 Candelite, Fun City, Fun Works, and Fun Ville. It also operates Foodmark, which involves franchise & home-grown brand such as Zafran, and joint venture brands such as Chi’ Zen, Max Burgers, Tribes, Bazerkhan, Ushna, Carluccio’s, Max’s, The Meat Company, La Gaufrette, and Nando’s. They also operate with Fitness and wellness centers, Balance Salon and Spa, comfortable budget hotels, relaxation, and grooming centers (Singh, 2011).  Opportunity-Their main opportunity is to enhance their success, which lies in efficient operations, efficient business strategy, talented people, and concentrate on logistics and operation management. They always seek to pursue new talent to encourage our team and seek professionals who are excited to do their life best work.  Objectives- Their main objective is continuing to deliver exceptional value, constant innovation, and outstanding customer experience. Their stores boast an impressive and expressive range of home center, fashion, baby care products with leading international brands. They provide an innovative, friendly, fun, fast-paced, and inspiring environment to nurture the talent and continuously refining skillsets and strategies (Chowhan, 2013).  Targets-Landmark Group is close to hitting the targets its $1 million revenue target, where it operates Lifestyle brands, Max Fashions, Home Centre, and other brands to a maximum extent. They target 30 to 35 percent growth after collaboration with French supermarket operator and earned $600 million in India (Dani, 2014).  Message- Their main vision is to maintain a sense of leadership by dynamic, visionary, and hands-on leadership guides in every step on the way. They have communicated the message of always look ahead and develop today to achieve tomorrow (Baskaran, 2012).  Strategy-It is believed that they can strategies themselves in moving more and more towards fulfilling their lifestyle needs and becoming health-conscious products, which are beneficial to the customers. They have set an example of the yesterday acquisition, which is an aggressive growth strategy. They are planning a $150 million expansion across the region starting with 150 new stores this year (Trebbin, 2014).  Channels- They have cones up with an online marketplace, which aims to promote its channel strategy in the country wherein a customer can shop online from offline stores. They have currently launched its E-Commerce website i.e. Supply Chain Management 3 LandmarkShops.in to make available to the customer. It is stated that recently the organization has retail chains involving Max Retail and Lifestyle in the country (Lee and Jain, 2009).  Timetable-They should maintain an exceptional value to the customers, which is the cornerstone of the company values. They should first generate effort steer towards continued delivery of the promise to our customers through our products and exceptional service. Then they become capable, diligent, and active in managing the leadership team to understand its role in executing severe risk metrics, financial discipline, and corporate governance (Mitra and Thorpe, 2011).  Budget-It is stated that by allocating budget in a sufficient manner to plans to launch new hotel brands and more mid-market hotels in the near future. The budgets which are planned to result in cost reduction (Notteboom and Rodrigue, 2012)  Evaluation- Now, these strategies are evaluated to make a lead towards international expansion and growth in the hospitality sector. It simply generates a brand that caters to the market (Thorpe and Mitra, 2012). c) Discuss 3 supply chain management strategies that help in achieving its goals. Ans. Supply chain management strategies that help the management in achieving its goals are-  Strategic Sourcing- It helps the management to define the way data and information are collected and utilized so that an organization can influence its purchasing power to find the best potential values in the marketplace. It cannot maintain the importance of operating in a cooperative manner. Their main concept is to develop and maintain channels of supply at the best lowest total cost, including the lowest purchase price. It focuses upon traditional purchasing activities to include all the doings within the procurement cycle, from the requirement to receipt and payment of goods and services. However, the strategic sourcing primarily concentrates on decreasing costs, with maintaining a long-term relationship with key suppliers to attain a competitive advantage. It is significant that both supplier and buyer collaborate and share data and information to recognize opportunities that will progressively enhance savings indefinitely. Its overall objective is to support the ultimate goal of attaining and sustaining an organization’s competitive advantage and bring success. The key concern of Supply Chain Management 4 executives is to manage the cost of purchased goods and services (Wang et al., 2016).  Lean Manufacturing-Lean supply chain management is not for those companies who manufacture goods but by businesses who streamline their products and processes to eliminate waste and hazardous activities. The companies have a number of areas in their supply chain where waste can be recognized as costs, time, and inventory. They are looking to prospect new technologies to help them in improving procurement processes and business operations. This strategy gained popularity in the manufacturing part where there is a possibility of significant improvement, which reduces waste and resources to maintain operational performance. Having zero defects in the manufacturing process, increase efficiency and reduce waste in the organization as a whole. With greater quality, customers will no longer return goods and resources, which will be needed for quality issues and return policy. Landmark Group Dubai should adopt lean supply strategies to examine bill of materials, equipment, and routings to recognize where improvements can be attained. It also businesses to evaluate every method and process in their supply chain activities and recognize areas that are utilized unnecessary resources and information, which can be measured in dollars. It will enhance the company’s overall profitability and competitiveness (Martínez-Jurado and Moyano-Fuentes, 2014).  Inventory Management-It is important to maintain a relationship with supplier and customer to develop a good understanding and integrate inventory system. It is an important aspect of efficiently maintaining supply chains. In many cases, this cooperative relationship management has been considered as the essence of supply chain management. It is the most difficult and important role, which plays in the supply chain to maintain the balance of demand and supply. It is to be effectively and efficiently manage the flow in the supply chain as an organization has to deal with upstream supplier exchanges and downstream customer demands. Inventory management strategy is very important to balance the equilibrium of fulfilling the demands of the customers, as it is often very difficult to predict accuracy, precision, and maintain the sufficient supply of goods and materials. It can be attained using strategic information sharing for better inventory [Show More]

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