MBA DISSERTATION PROPOSAL: Development of sustainable marketing strategies to address decline in sales growth of ACG capsules.

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INTRODUCTION Founded in 1964 by brothers Ajit and Jasjit Singh, the ACG journey began out of a quarry supply building in Mumbai. Five decades later, it stands as the only supplier across continents ... to deliver end-to-end manufacturing solutions for the pharmaceutical industry. Today, ACG is present in over 100 countries. ACG provides empty hard pharmaceutical capsules, encapsulation machinery, tablet coating systems, tablet compression systems, fluid bed equipment, tablet tooling and performance enhancers along with online and inline analytical and inspection systems. The company also provides blister packing, high barrier packaging films, carton packing machines, camera inspection systems, candy-wrapping machines and end-of-line case packers. ACG has grown to become one of the world’s leading manufacturers of empty hard-shell capsules, with about 4,500 employees and a revenue of over 500million USD. The ACG Group consists of four business units: ACG Capsules, ACG Films & Foils, ACG Engineering, and ACG Inspection. They ACG group offers manufacturing, packaging, research and development services for the pharmaceutical industry. [Show More]

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