INDIVIDUAL CASE STUDY PART 1: UNDER ARMOUR2Individual Case Study Part 1Executive SummaryFounded in a basement in 1996 by CEO Kevin Plank, Under Armour, a thriving and growing newer sportswear company, is currently strivi
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INDIVIDUAL CASE STUDY PART 1: UNDER ARMOUR2Individual Case Study Part 1Executive SummaryFounded in a basement in 1996 by CEO Kevin Plank, Under Armour, a thriving and growing newer sportswear company, is currently striving to remain one of the top retail companies who seek to provide top notch sports apparel, footwear, and accessories. As this corporation has experienced a great deal of growth over the past years, it anticipates further growth that will not only occur domestically but over international boundaries as well.This case study seeks to provide insight and strategic measures in order to aid Under Armour in accomplishing its mission of serving and bettering athletes through innovative techniques. Analyses are presented of specific aspects pertaining to major portions of the corporation’s business characteristics, such as recommendations on remodeling their mission statements, revisions to the current business model, a SWOT analysis that focuses on the opportunities and threats that are in need of managing, as well as various financial analyses, matrices, statements, and strategies.In conclusion of this case study, recommendations for the main purpose of strategically bettering Under Armour’s business are offered, suggesting that changing merchandising and marketing strategies to ultimately reach and please a higher consumer base will creative an innovative and growing future for the long run of the firm. Having the rationale of understandingthat implementing these strategic measures that appeal to all athletes of both genders and sporting orientation will allow the company to adapt a mindset that focuses on doing what is bestfor the company and for its consumers.
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