ALC 1 Marketing Questions and Answers 2021 Graded A

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ALC 1 Marketing Section 1: (What is Marketing?) Brian's boss is explaining the concept of buying centers in B2B marketing. His boss indicates that with complicated business purchases, it's not one per... son making the decision and that each purchase involves different roles. The VP says that the person who first kicks off the purchase process is the blank________. A initiator B influencer C administrator D gatekeeper The differences between goods and services are all of the following EXCEPT blank_________. A intangibility B perishability C marketability D inseparability Which one of the following is NOT a stage in the Product Life Cycle? A profitability B growth C maturity D decline or expensive purchases, blank_________, uniqueness and quality matter. A quantity B brand C location D discount Consumer buying is people buying something for blank______ A a business B for themselves C an organization D a non-profit Section 2: (Marketing Segmentation) Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out blank_____. A what will appeal to high end users B which customers might like their product, and how to get the product into their hands C which customers are price sensitive D which customers have brand loyalty and seek a brand image similar to other brands they like The ideal goal for the marketer is to find a(n) blank______ group of customers whose needs they can easily and profitably meet. A quality B unmet C untapped D competing Psychological /Psychographic segmentation variables are closely related to blank______. A attitudes, traits and brand attributes. B gender and age C user and loyalty status D urban vs. rural When a company focuses on a single segment and has multiple product offerings for the segment, these firms are following blank_________ strategy. A differentiated B depth C breadth D niche _______ segmentation utilizes appropriate data, allows access to customers, fits with corporate goals and is actionable. A mass market B effective C demographic D geographic Section 3: (Channels of Distribution and Business Marketing Networks and Logistics) Selling Company produces its product in batches of 100, yet its average customer only purchases ten at a time. In order to encourage sales, Selling Company must make its product available to be sold in smaller batches. This process is known as blank_______. A quantities B breaking bulk C limited goods D none of these The upstream partners that a company has to deal with are its suppliers, also known as the blank______. A chain B supply chain C customer distribution route D network _________ strategies are incentives a manufacturer offers to its distribution partners such as dealers, wholesalers, retailers, and the like to sell products to the end-users. A Pull marketing B Transnational marketing C Promotion marketing D Push marketing Two major issues make up the essence of the sales force: How many salespeople should we have, and blank_____. A how should salespeople be compensated for their efforts B where should we find the salespeople C what kind of salespeople are we looking for D should we even have salespeople Intensive distribution usually goes with heavy blank_________, lower prices, and average or lower quality products. A distribution B promotion C production D segmentation Section 4: (Marketing Research Tools) Typically, a focus group should include blank_________. A 2 - 4 customers. B 4 - 6 customers. C 8 - 10 customers. D more than 15 customers. Information from conjoint analysis is used in the following EXCEPT blank______. A brand extension B pricing C sampling D new product design Positioning studies and perceptual maps are closely related to this marketing research technique ______. A secondary data analysis B multidimensional scaling C observational data analysis D [Show More]

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