Communication > ESSAY > A Decision-making Model for Localization in Global Public Relations Agencies (All)
A Decision-making Model for Localization in Global Public Relations Agencies
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Localization is the act of limiting the participation of activity in a particular area. The article focuses on the global public relations organizations that promote companies or individuals through e ... ditorial coverage and how they make decisions. This study aims to provide professional advice on localizing strategies and tactics that multinational corporations undertake in decision making. Senior-level global public relations executives with an average of eleven years of work experience were interviewed to make smooth the research. On a question to determine when localizations improve effectiveness, most of the respondents said the host country's strategic importance and business value considerably impact the effectiveness of localization on MNCs. [Show More]
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Jun 02, 2021
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