University of Technology Malaysia, Johor Bahru, Skudai JPK SHAC 4033

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SUMMARY • Lady M Confections is a cake wholesale business company. • Founded in May 2001. • Open their second bakery in 2012 in The Plaza Food Hall in New York City. • Sold cakes to upscal... e restaurants and luxury hotels in New York City. • Opened a third shop in New York City and one in Los Angeles. • Had licensed in both Singapore and South Korea. • Signature dessert are called as ‘Mille Crepe’ SUMMARY • Featured in Oprah Magazine twice in one year and attracted the attention of many celebrities. • Investors want expand the Lady M brand to Asia and the Middle East. • Offered $10M dollars line of credit in exchange for an equity stake in the company. • Exclusive franchising rights in China. • Romaniszyn consider to opening a new boutique in the new World Trade Center. • Annual rent for that location was $310,600. • Decide to choose whether World Trade Center location or Chinese investor’s offer. • In terms of breakeven analysis, profit and all related to the growth and benefits of the company. [Show More]

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