Strategic Marketing Plan
Bus 103 Section 23
Dr. Jasso
7 December 2016Executive Summary
Company Profile
The company originally started as Pepsi-Cola in 1898 in New York by North Carolina
pharmacist Caleb Bradham pla
...
Strategic Marketing Plan
Bus 103 Section 23
Dr. Jasso
7 December 2016Executive Summary
Company Profile
The company originally started as Pepsi-Cola in 1898 in New York by North Carolina
pharmacist Caleb Bradham placing the company solely in the beverages industry. In 1965
PepsiCo was actually established through the merging of Pepsi-Cola and Frito-Lay, which then
allowed the company to expand into the food and beverage industry. The company serves in over
200 countries and territories with 22 brands of different foods and beverages, which in 2015,
generated over $63 billion in net revenue. This statistic has allowed it to be one of the leading
companies in the food and beverage industry, with competition consisting of companies like
Coca Cola and Dr. Pepper. The organization of the company itself and its management is
responsible for its success. With a great reputation, PepsiCo is a customer oriented company that
focuses on the customers wants and needs first. To do this, PepsiCo ensures family based
employees from all backgrounds to bring new perspectives and ways of thinking to the
workplace. The company follows a set of guidelines that relies on mutual respect, inside and
outside the company, which has allowed the company to earn a good reputation around the
world.
Company Mission Statement: “As one of the largest food and beverage companies in the
world, our mission is to provide consumers around the world with delicious, affordable,
convenient and complementary foods and beverages from wholesome breakfasts to healthy and
fun daytime snacks and beverages to evening treats. We are committed to investing in our
people, our company and the communities where we operate to help position the company for
long-term, sustainable growth.” (Pepsico.com)
5 Year Financial Overview
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