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Pepsi Marketing Plan

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Strategic Marketing Plan Bus 103 Section 23 Dr. Jasso 7 December 2016Executive Summary Company Profile The company originally started as Pepsi-Cola in 1898 in New York by North Carolina pharmaci ... st Caleb Bradham placing the company solely in the beverages industry. In 1965 PepsiCo was actually established through the merging of Pepsi-Cola and Frito-Lay, which then allowed the company to expand into the food and beverage industry. The company serves in over 200 countries and territories with 22 brands of different foods and beverages, which in 2015, generated over $63 billion in net revenue. This statistic has allowed it to be one of the leading companies in the food and beverage industry, with competition consisting of companies like Coca Cola and Dr. Pepper. The organization of the company itself and its management is responsible for its success. With a great reputation, PepsiCo is a customer oriented company that focuses on the customers wants and needs first. To do this, PepsiCo ensures family based employees from all backgrounds to bring new perspectives and ways of thinking to the workplace. The company follows a set of guidelines that relies on mutual respect, inside and outside the company, which has allowed the company to earn a good reputation around the world. Company Mission Statement: “As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth.” (Pepsico.com) 5 Year Financial Overview [Show More]

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