Marketing > EXAM > California State University, East Bay/MKTG 3440/Marketing Management Topic 2 flashcards/correct answ (All)

California State University, East Bay/MKTG 3440/Marketing Management Topic 2 flashcards/correct answers provided.

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1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate s... imilar value as provided by competitors C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the products are good then they will automatically sell. B) Firms should just focus on production and selling because marketing occurs as a part of the selling process. C) Firms should have a proper marketing team that can increase consumers' awareness of their products and rouse their interest in them. D) Firms should price their products as low as possible so that marketing them becomes easy. E) Firms should remember that promotion is the most important of the four Ps. 3) Value delivery process can be divided into three phases, out of which "choosing the value" implies _______, which is the essence of strategic marketing. A) segmentation, developing, and delivering B) targeting, positioning, and communicating C) targeting, positioning, and delivering D) segmentation, targeting, and positioning E) researching, developing, and delivering D Page Ref: 34 Objective: 1 AACSB: Reflective thinking Difficulty: Easy 4) Apex Corporation is one of the best in its industry in terms of costs and performance. Many companies in its industry will probably consider Apex as a ________. A) pioneer B) benchmark C) target for acquisition D) future supplier E) sounding board for ideas B Page Ref: 34 Objective: 1 AACSB: Reflective thinking Difficulty: Easy 5) James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Frank's task is best described as part of the ________. A) market-sensing process B) new-offering realization process C) customer acquisition process D) customer relationship management process E) fulfillment management process [Show More]

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