Marketing > EXAM > California State University, East Bay/MKTG 3440/Marketing Management Topic 18 flashcards _ Quizlet (All)
California State University, East Bay/MKTG 3440/Marketing Management Topic 18 flashcards _ Quizlet
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1) An ________ is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time. A) advertising medium B) advertising objective C)... advertising channel D) advertising budget E) advertising copy B Page Ref: 504 Objective: 1 Difficulty: Easy 2) ________ aims to create brand awareness and knowledge of new products or new features of existing products. A) Informative advertising B) Corporate advertising C) Reinforcement advertising D) Persuasive advertising E) Reminder advertising A Page Ref: 504 Objective: 1 Difficulty: Easy 3) Which of the following is an example of informational advertising? A) Volkswagen famed "Drivers Wanted" campaign B) Pringles campaign with the tagline "Once You Pop, the Fun Don't Stop" C) KFC's fast-food range that it claims to be "Finger Lickin' Good" D) The California Milk Processor Board's famous "Got Milk" campaign E) Excedrin's ads that claim it stops the toughest headache E Page Ref: 504 Objective: 1 AACSB: Analytic skills Difficulty: Easy [Show More]
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