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Business > CASE STUDY > Autonomous Vehicles: Technological Changes and Ethical Challenges (All)

Autonomous Vehicles: Technological Changes and Ethical Challenges

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Autonomous Vehicles: Technological Changes and Ethical Challenges By: Jacqueline Orr, Ali Abbas, Jeremy B. Dann Sources: Orr, Jacqueline, et al. “Autonomous Vehicles: Technological Changes and Ethical Challenges.” Harvard Business Publishing, Harvard, 15 July 2018. Falvey, Cheryl, et al. “Autonomous Vehicle Incidents: Who's Liable?” Automotive News, 1 Oct. 2018, www.autonews.com/article/20181001/OEM11/181009988/autonomous-vehicleincidents-who-s-liable. Fanaras, Lindia A. “5 Major Benefits of a Strong Brand.” Millennium Agency, 10 Apr. 2019, mill.agency/creative/5-major-benefits-strong-brand/. Maurer, Markus, J. Christian Gerdes, Barbara Lenz, and Hermann Winner. Autonomous Driving: Technical, Legal and Social Aspects. 2016. Print. P. Koopman and M. Wagner, "Autonomous Vehicle Safety: An Interdisciplinary Challenge," in IEEE Intelligent Transportation Systems Magazine, vol. 9, no. 1, pp. 90-96, Spring 2017. 1. What are the primary issues in this case? Be as specific as possible.  Legal Liability: “responsibility for accidents expands beyond drivers to include the companies that design, manufacture and maintain self-driving vehicles and the technology they rely upon, the pool of companies potentially liable for accidents will deepen” (Falvey 1).  Safety: “creating an end-to-end design and deployment process that integrates the safety concerns of a myriad of technical specialties into a unified approach” (Koopman 1).  Financial risk: “$42 billion market for autonomous vehicle by 2025 was an incentive that would have been difficult for carmakers to ignore” (Orr 1). However, carmakers aiming to tap into this market also face a financial risk in order to achieve the money available in this market. Investments into R&D, marketing, and consumer willingness to purchase the vehicle might not have possible returns on investment.  Brand impact: Being the forefront for the semi/autonomous vehicles/technology can lead to customer recognition, Competitive edge, Enhanced credibility, etc. (Fanaras 1)

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