Company A’s strategic operations, in summation, can be described as a broad differentiated strategy2 that applied strategic decisions consistent with this approach throughout the simulation proces... s. This strategy can be seen in the company’s vision: “A-Team’s main drive is to provide higher quality and higher performing cameras to the industry’s market. We will thrive by investing in strategic components that will increase value to all of our partners, maximizing the return for our stakeholders, creating a productive yet safe and healthy atmosphere for our labor force, innovation through our R&D department, and delivering a higher performing and higher quality camera to the market.”3 • A Team targeted and delivered high performance and high quality cameras to valueconscience consumers who have a desire for luxury, image, and performance. The company acquiesced to this strategy to achieve greater profit margins, obtain positive brand image, and, in regards to a broader scale, to achieve greater market share, while satisfying a higher ended market demand. • As a company at the beginning of the simulation, Team A started out on year 5 (SY5: Simulation year 5) with the other companies in the class’s industry on total equal footing in regards to financial performance.4 At the end of the simulation at year 13, Team A achieved 2nd place in Industry 3 as overall best company meeting/exc [Show More]
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