GOOGLE ADWORDS PROPOSAL FOR SUNSHINE YOGA CENTER
1.0 Business Profile of Sunshine Yoga Center
Sunshine Yoga is a boutique yoga studio located in Sydney. They have four studios
situated on 3/F, 4/F, 6/F and 16/F along
...
GOOGLE ADWORDS PROPOSAL FOR SUNSHINE YOGA CENTER
1.0 Business Profile of Sunshine Yoga Center
Sunshine Yoga is a boutique yoga studio located in Sydney. They have four studios
situated on 3/F, 4/F, 6/F and 16/F along with their office situated at 15/F. They mostly focus
to have small class sizes to maintain high quality and effective training. Sunshine Yoga
welcomes all types of practitioners and also pay more attention to the clients with special
needs. They offer over 20 classes per week designed for beginner to advanced level clients.
1.1 Services offered by Sunshine Yoga Center
Studios of Sunshine Yoga are spacious and have bright feeling. With a small class sizes,
they offer group classes in Hot Yoga, Hatha, Ashtanga, Yin Yoga, Yoga Therapy, Jivamukti,
Mindfulness Yoga, Vinyasa, Mat Pilates, Pre-natal Yoga, Prenatal Pilates, Mum and Baby
Yoga, and Kids Yoga which are conducted and taught by their Certified instructors.
Furthermore, Sunshine Yoga helps to organize yoga training or demonstration in special
events, they also provide private classes at their studios or even at client preferred location.
1.2 Characteristics of Potential Customers of Sunshine Yoga Center
Sunshine Yoga Center offers courses of various form of Yoga and Pilates, they also have
classes for Mum and Baby Yoga. Ideally, an individual should start practicing yoga from an
age of four. In Mum and Baby Yoga, even a baby of six weeks can practice (“FAQs,” n.d.).
There is no maximum age limit to practice Yoga as it increases flexibility and also improve
immune system in old age people. In Australia, according to Romeo (n.d.), twenty-three
percent of Yoga participants are men and rest seventy-seven are women. In 2015-16, out of
all Yoga participants the highest, i.e. twenty-eight percent, belongs to the age group of 25-34
years followed by the age group of 35-49 years whereas, lowest participants belong to age
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