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GOOGLE ADWORDS PROPOSAL FOR SUNSHINE YOGA CENTER

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GOOGLE ADWORDS PROPOSAL FOR SUNSHINE YOGA CENTER 1.0 Business Profile of Sunshine Yoga Center Sunshine Yoga is a boutique yoga studio located in Sydney. They have four studios situated on 3/F, 4/F, ... 6/F and 16/F along with their office situated at 15/F. They mostly focus to have small class sizes to maintain high quality and effective training. Sunshine Yoga welcomes all types of practitioners and also pay more attention to the clients with special needs. They offer over 20 classes per week designed for beginner to advanced level clients. 1.1 Services offered by Sunshine Yoga Center Studios of Sunshine Yoga are spacious and have bright feeling. With a small class sizes, they offer group classes in Hot Yoga, Hatha, Ashtanga, Yin Yoga, Yoga Therapy, Jivamukti, Mindfulness Yoga, Vinyasa, Mat Pilates, Pre-natal Yoga, Prenatal Pilates, Mum and Baby Yoga, and Kids Yoga which are conducted and taught by their Certified instructors. Furthermore, Sunshine Yoga helps to organize yoga training or demonstration in special events, they also provide private classes at their studios or even at client preferred location. 1.2 Characteristics of Potential Customers of Sunshine Yoga Center Sunshine Yoga Center offers courses of various form of Yoga and Pilates, they also have classes for Mum and Baby Yoga. Ideally, an individual should start practicing yoga from an age of four. In Mum and Baby Yoga, even a baby of six weeks can practice (“FAQs,” n.d.). There is no maximum age limit to practice Yoga as it increases flexibility and also improve immune system in old age people. In Australia, according to Romeo (n.d.), twenty-three percent of Yoga participants are men and rest seventy-seven are women. In 2015-16, out of all Yoga participants the highest, i.e. twenty-eight percent, belongs to the age group of 25-34 years followed by the age group of 35-49 years whereas, lowest participants belong to age [Show More]

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