AMAZON AS AN EMPLOYER RESEARCH PAPER

Contents AMAZON AS AN EMPLOYER.................................................................................................................1 TASK 1................................................................... ...

Contents AMAZON AS AN EMPLOYER.................................................................................................................1 TASK 1........................................................................................................................................................3 Does the people management strategy of care and compassion make business sense?................................3 How does the practice of keeping employees on the edge impact business in the short and long-run?.......3 Short Term...........................................................................................................................................3 Long Term...........................................................................................................................................4 Effects of keeping employees to the edge on the business...................................................................4 Our care and compassion relevant in today's hyper-competitive, innovation-driven business context?.......5 Do an attitude of care and compassion impact business performance and the bottom line?........................5 Amazon to adopt the attitude of care and compassion.................................................................................5 Does keeping employees on the edge help business, or is the policy of keeping employees on edge beneficial to business in any way? In favor or No???..................................................................................6 TASK 2........................................................................................................................................................6 Is Amazon’s employer brand as reported by The New York Times sustainable?.....................................6 Why or why not?.....................................................................................................................................6 TASK 3........................................................................................................................................................8 Are employees thriving under Amazon’s workplace policies, or are they just barely surviving?............8 REFERENCES..........................................................................................................................................10AMAZON AS AN EMPLOYER 3 TASK 1. Does the people management strategy of care and compassion make business sense? The essence of the business in the society is not just making profit but improving the lives of people the business is operating in and with. A business indeed requires profit for survival, but it is not the only target. Shareholders target profit, but stakeholders target something more than that. Looking at the business beyond the perspective of shareholders makes a lot of sense to me as a stakeholder of Amazon Inc. In my understanding, the business ought to improve on performance and staff retention. The management should avoid using fear and greed as management tools in cutting off costs and unnecessary expenses. Businesses need to be beneficial to the shareholders and stakeholders for it to make a better business sense. How does the practice of keeping employees on the edge impact business in the short and longrun? Short Term Keeping employees on edge enabled Amazon to realize explosive growth. The fear that is created in employees induces adrenaline and cortisol. Cortisol hormone-induced controls the brain, motivates the brain, and controls the fear. Adrenaline, on the other hand, prepares the body for more rapid changes and movements at Amazon's place of work. Economists have nicknamed these hormones as "flight or fight hormones." The short term boost prepares the body of employees at Amazon for any situation.