CHALLENGES IN THE GLOBAL BUSINESS ENVIRONMENT 2
Apple has been one of the most profitable and leading Technology Company in the
world. Since it was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976;
...
CHALLENGES IN THE GLOBAL BUSINESS ENVIRONMENT 2
Apple has been one of the most profitable and leading Technology Company in the
world. Since it was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976; it
has grown to be a well-known Company. The company has become a pioneer in the
technological industry from its famous Apple computer, the MAC, to its IPhone, IPOD and
various entertainment accessories. The company has made many shareholder very wealthy over
the years since it went public in four years later On December 12, 1980. Beside the company’s
advanced technological products and its growing profit, Apple has also been instrumental for the
US economy by creating some many jobs in the past and still today. In fact, in a recent article
entitled, At Apple, U.S. Jobs That Go Beyond Manufacturing, by New York times, on November,
26, 2016, “It turns out Apple has a campus in Austin where the number of jobs has grown
rapidly, reaching about 6,000 jobs now, up from around 2,100 seven years ago.” However, Apple
creates jobs overseas as well with their suppliers. And a company as well established and renown
as Apple, integrity and reputation is definitely vital to the company. Hence, they’ve created
Supplier Code of Conduct (Accountability, Labor and Human Right, Empowering workers, and
Environment Health and Safety) to make sure that they adhere by international law. The image of
Apple is as important as the products they sell to the consumer. In recent years, the company has
been scrutinized because of unfair and inhumane treatments by its international suppliers. Apple
doesn’t support those unethical conducts. According to Apple, “they’re committed to the highest
standards of social and environmental responsibility and ethical conduct.” After several
derogatory articles about the company’s unfair working conditions in many of its suppliers’
facilities, Apple implemented changes to its Supplier’s Code of Conducts to insure that their
suppliers are treating the employee rights and not contributing to the growing environmental
waste.CHALLENGES IN THE GLOBAL BUSINESS ENVIRONMENT 3
Apple definitely is one of the most Iconic technology company in the world. According
an article from Computerworld.com, “Apple is not only successful, not only the most successful
company in technology, not only the most successful company in the world but the most
successful company in the history of companies.” With over $728 billion in profit, Apple is
definitely one of the most profitable company in the world. According to Forbes, Apple is ranked
#1 company in all industry with a value of $154.1 billion. But all of this value would be
absolutely irrelevant without the company’s suppliers and their employees domestic and
overseas. And, with some many challenges with the global businesses’ unethical practices;
successful companies as Apple have a duty to put in place codes of conduct for its suppliers to
make sure that they are not participating in these unethical practices. According to
Macworld.com, “Apple has come under fire in the past for working conditions at many of the
facilities used by
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