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MC 101 final exam with complete solution

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MC 101 final exam with complete solution True or False media literacy is defined as "the process of creating shared meaning." - True Mass communication differs from other communication types because it always requires a delivery device. - true True or False: The Constitution assumes there will be a friendly relationship between government and the press? - False; adversarial true or false: The United States ranked in the Top 10 among nations in the latest survey of press freedom worldwide. - False (we're 37th) True or False Communication can bring people together or keep people apart. - True Baby Got Back's move from restrictions on MTV to being now a part of commercials aimed at children is an example of media moving from the middle to the margins. a) True b) False - b) False (it's the other way around) A media "channel" is an extension of a human body part. a) True b) False - true Based on the answer to the "medium is the message" question, a text message sent on your phone is a good way to express strong emotion. A) True B) False - false The scenario: Political candidate Barner has $10,000 to spend on local TV advertising. His opponent, Candidate Gump, has $1 million. True or false: The federal "Equal Time" rule requires the local station to sell no more than $10,000 in ads to either candidate. a) True b) False - b) False ("Equal time" only applies to non-news content on over-the-air television.) The Walt Disney Co. is an example of a media monopoly. a) True b) False - false (oligopoly) This sentence is correct in every way: "Mass media is able to decide what society thinks about." a) True b) False - false (are) "Free" media are actually paid for by advertisers who want to reach consumers of the media. a)True b) False - true The media industry is so varied that it is impossible to make broad generalizations to describe it at all levels from local to national. a) True b) False - true It is useful to make generalizations about the media industry as a whole. a) True b) False - false The U.S. media system is a mix of 'social responsibility' and 'libertarian' theories of the press. a) True b) False - true Most of the world's residents live in nations whose governments interfere with media freedoms. a) True b) False - true Group communication assumes an equal number of message senders and message receivers. True b) False - false A message sender can control all the "noise" that might affect the message. a) True b) False - false

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