Edu Tech Business Plan 1
Edu Tech Business Plan
Manoj Adhikari, Founder
Western Government University
QFT1 – IT Management Capstone Project – QFT1
December 19 , 2016
Edu Tech Business Plan 2
Contents
Executive
...
Edu Tech Business Plan 1
Edu Tech Business Plan
Manoj Adhikari, Founder
Western Government University
QFT1 – IT Management Capstone Project – QFT1
December 19 , 2016
Edu Tech Business Plan 2
Contents
Executive Summary.....................................................................................................................................4
Company Identification...............................................................................................................................4
Mission of the company..............................................................................................................................4
Explanation.................................................................................................................................................4
Business Goals............................................................................................................................................5
Keys to Success...........................................................................................................................................5
Company Summary.....................................................................................................................................6
Industry History...........................................................................................................................................6
Legal Form of Ownership............................................................................................................................6
Location and Facilities................................................................................................................................7
Management Structure.............................................................................................................................7
Products and Services:.................................................................................................................................8
Market Analysis.........................................................................................................................................11
Target Market............................................................................................................................................11
Industry Analysis.......................................................................................................................................12
As we know everything pretty much depended on the computers and technology for any business or
organization either it’s small or large. Likewise mentioned above Edu Products in the Products and
Services section are also important component for education institutions and other business
organizations. According to Apps Run, Worldwide Education Applications Market to reach $6.1 billion
by 2020, compared with $5.4 billion in 2015 at a compound annual growth rate of 2.2% (Markovski &
Pang, 2016)............................................................................................................................................12
In 2015, the global Education applications market grew 4% to approach nearly $5.4 billion in license,
maintenance and subscription revenues. Last year Blackboard led the pack with 11% market share and
$570 million in Education product revenues, riding on a 9% jump in license, maintenance and
subscription revenues. Oracle was No.2 achieving 9% share, Ellucian was the third at 8% and SAP and
Microsoft were fourth and fifth place with 5% and 5%, respectively (Markovski & Pang, 2016). The
global Education applications are continue to grow day by day based on the demands and the advance
technology.............................................................................................................................................12
SWOT Analysis.....................................................................................................................................13
Strengths........................................................................................................................................13
Weaknesses....................................................................................................................................14
Opportunities.................................................................................................................................14
Edu Tech Business Plan 3
Threats...........................................................................................................................................15
Market Strategy.........................................................................................................................................16
4Ps.........................................................................................................................................................16
Price......................................................................................................................................................16
Product..................................................................................................................................................16
Promotion..............................................................................................................................................17
Place......................................................................................................................................................17
Price List...............................................................................................................................................17
Promotional Strategy.............................................................................................................................17
Promotions schedule..............................................................................................................................19
Sales Forecast........................................................................................................................................20
Implementation Strategy........................................................................................................................21
Overall Strategy.....................................................................................................................................22
Monitoring Plan.....................................................................................................................................22
Financial Plan............................................................................................................................................23
Financial Projections.............................................................................................................................23
Financial position..................................................................................................................................23
Estimated Capital/Investment Needs.....................................................................................................24
Edu Tech Business Plan 4
Executive Summary
Company Identification
The company’s name is Edu Tech. It is primarily set out to produce the most user-friendly
hardware and software resources for the education sector. Edu Tech is based at 1004 Payton Ln,
Euless, TX, USA. It is five rooms home with a kitchen and a sitting room, a cozy place where
awareness and demo sessions could be conveniently held.
Mission of the company
To provide the best IT software resources for the educational institutions all over the USA
that ranging from ideal consultancy to use of smart boards while delivering lecture in the class.
Explanation
The education sector is incomplete without the use of IT. The world shall never stop and
so the following two field’s technology and education would too never stop to grow, develop and
shall continue to get richer. Each day technology has something new to emerge with and so the
company aims to capture such a market share; furthermore, it has a blend of individual
entrepreneurs to corporate clients who not only consider Edu Tech as the most reliable, but
dependable as well when it comes to integration of education and IT.
Edu Tech Business Plan 5
Business Goals
The Business has following goals to achieve in the first calendar year after the launch and
commencement of business:
To apply for a grant out of the government’s reform, Global Partnership for education
Program, so that goods and services could be provided at a lower price initially for
marketing of the business.
To attract at least two not-for-profit clients in this sector.
Keys to Success
Since the company founder Manoj Adhikari himself being an IT student and more
importantly, a student of Business Management Information System. He has an idea of how the
fields can be integrated as a business to run successfully. Moreover, he got the real-time IT
software development experience; furthermore, train-instructor based on his experience and
knowledge and tutor for more than 5 years of life, therefore, he has the advantage of knowing
how a teacher or a professor or an administrator feels when it comes to use of IT resources in
teaching. Furthermore, he also has quick links to the known industry leaders in education, which
can be turned into long-term regular clients.
The other definable success factor for Edu Tech would be to keep its employees are
extensively aware of the changing needs of the sector and how IT could help fulfil those needs.
They would be specifically trained for the sales skills and how only walking and talking could
they advertise the products.
Edu Tech Business Plan 6
Company Summary
Industry History
Mainly, it was the years 2008 to 2011 when the IT resources started to apply in the
education field. Different governments started with research based servers for centralization of
student information, based on population, demographics etc. many public schools in US are
managed by advanced software resources now and worldwide, these software resources are used
to keep track of online programs sources etc. regions like Jamaica, Caribbean and Latin
American states began in the year 1993, to integrate their educational systems with IT and then
number of governments started using these software resources. However, there aren’t many
competitors in this field and market penetration and market expansion are easy to achieve
objectives (Cassidy, 2016)
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