TABLE OF CONTENTS
No. Content Page
1 Company Background 3
2 Target Market 4
3 Marketing Goals 5
4 SWOT Analysis 6
5 Current IMC Plan for HAUSBOOM 7 - 9
6 Problem Faces by HAUSBOOM 10 - 11
7 Suitable IMC Plan for
...
TABLE OF CONTENTS
No. Content Page
1 Company Background 3
2 Target Market 4
3 Marketing Goals 5
4 SWOT Analysis 6
5 Current IMC Plan for HAUSBOOM 7 - 9
6 Problem Faces by HAUSBOOM 10 - 11
7 Suitable IMC Plan for HAUSBOOM which
Justification Depend On SWOT Analysis 12
COMPANY BACKGROUND
The Boom Beverage Sdn Bhd (Company Registration No.91801D) is a company registered in
Malaysia under the Companies Act 2016 and having its registered address at No. 22A-3, Jalan 17/54
Section 17, 46400 Petaling Jaya, Selangor. The company’s business is selling sparkling juice under
the brand name HAUSBOOM. It was established in 2014 by 3 founders, Azri Zahier Azmi, Zaid
Hurairah and Errwan Haddie Arshad. According to the owner, the meaning of Hausboom is “Haus” in
Malay means thirsty and when you take the first sip of Hausboom, your taste buds will go BOOM!
Hence, the name is HAUSBOOM.
Starting with a 100,000-bottle production capacity per month, HAUSBOOM has now moved
to a 4-acre new facility at Besut, Terengganu with German and Italian technology machines with a
production capacity of 2,000,000 bottles per month. HAUSBOOM also practices Good
Manufacturing Practice (GMP) and has been awarded the HALAL certificate from JAKIM.
CURRENT IMC PLAN OF HAUSBOOM
1) Direct Marketing
Direct marketing is a form of communicating an offer to selected customers. This is a
relatively simple medium but it can make the surrounding community aware of the
business organization. This direct marketing can ask and provide information directly
to the customer. As we know, the advantage of direct marketing is that it allows you
to promote your product or service directly to your target customer. In the past, direct
marketing using the medium of phone or email was sent to the customer but for
HAUSBOOM using the medium of the brochure. This brochure contains information
about our business.
This brochure is content that is printed and distributed to customers. Inside the
brochure, there is information on the ingredients used in the HAUSBOOM drinks as
well as the benefits of each ingredient. Therefore, those who are interested and
interested in existing flavors will certainly give positive feedback and will buy.
Although the medium may not attract a large audience, it can attract the right
customers.
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