Management > ESSAY > STRATEGIC MARKETING MANAGEMENT (All)
STRATEGIC MARKETING MANAGEMENT
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The purpose of the Report is to develop a range of market analyses … and marketing decisions needed to successfully launch a new customer product • Your brief is to undertake a market analysis ... of Brand A’s new strategic plan: • Profile buyers and evaluate purchasing processes for Product B • Evaluate key competitors • Make recommendations about how to position and market Product B: use the 4Ps of the marketing mix • 3,000 words maximum [Show More]
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Sep 15, 2020
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