Marketing > ESSAY > Marketing>Critical Thinking>Socio-cultural Environment Influence Paper>College (1-2 years: Freshmen, (All)
Marketing>Critical Thinking>Socio-cultural Environment Influence Paper>College (1-2 years: Freshmen, Sophomore)>Expert Answer 100%
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Socio-cultural Environment Influence Paper Students will write a paper identifying and demonstrating how the socio-cultural environment affects and influences consumer behavior. Students write ... about a product of their choosing: - A foreign product and related socio-cultural factors that would affect consumer purchasing decisions in the U.S. (identified by student) Student should make suggestions for marketers to be successful in the new market and assess whether the product would succeed in the new market. The paper will be based on information from secondary sources, company web sites, as well as professional experiences and insights. Surveys and primary research are encouraged but not required. The final report must not exceed ten double-spaced, 12-point font, 1-inch margin pages. Exhibits can be added and are not included in the page total. Components % of Grade Depth and detail of socio-cultural environment 35% Assumptions, analysis, and research 35% References 15% Writing Mechanics 15% TOTAL 100% [Show More]
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