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Question 1-Why has Southwest's business model and strategies changed over time? Question 2: In what ways is Southwest trying to improve its competitive advantage in 2011? 1- All the questions ha... ve equal weight and comprehensive/descriptive in nature in case analysis. Each question is expected to be within 200 to 250 words. Up to a maximum of 70% of the allocated mark for each question will be assigned for the accuracy and completeness of the answer. Up to a maximum 30% of the mark will be allocated mainly but not limited on the demonstration of the following parameters: •Structure of the response including clear introductory and concluding remarks with body.. •Showing of examples •Academic evidence supporting the argument.. •Logical flow and smooth transitions between arguments.. •Free of grammar and spelling errors along with appropriate writing style - clear and concise. 2- Answer question 1& 2 , each question should contain ( introduction , body1, body2 and conclusion) [Show More]

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