Marketing communication is a complex and fundamental part of any company’s efforts to reach a diverse range of customers. It refers to the methods adopted by an organization to convey the message ab ... out the products they offer and the brands they sell either indirectly or directly to customers with an intention to persuade them make a purchase. With marketing communication, a method of reaching the minds of customers is utilized to ensure they change their minds or make the purchase. The objective of marketing communication is to create and maintain sustained preference and demand for the products/ service or to shorten the sales cycle. Ozwide Dream Clean does not have an established communication system in place to attract and maintain new customers. Relying on word of mouth and the company to reach customers is ineffective and may not resort in the increase in sales over the long run. Implementation of proper marketing tools can help improve the position of the business. [Show More]
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